Head of Marketing Management

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.

Check out our brands: levoit.We are looking for a Lifecycle Marketing Manager to own and optimize our North America lifecycle marketing strategy across email, SMS, retention, and loyalty. This role will focus on improving segmentation, personalization, and customer engagement, growing our first-party audience, and leading the development of our North America loyalty strategy in partnership with Global and cross-functional teams.

Email & SMS Program Audit Audit every active marketing campaign and automated/triggered flow in Klaviyo

Diagnose the open-rate-vs-click-through gap and close it through content relevance, segmentation, and sendtime

Build ways to capture first-party contact information from customers who discover us through retail and

Partner with Ecommerce/Data on the upcoming CDP rollout and the long-term segmentation architecture

Coordinate with the Conversion team on personalized homepage content by visitor type

Evaluate and recommend how, or whether, to connect to VeSync's existing in-app loyalty program, working

Own retargeting strategy for lapsed customers, in partnership with Acquisition

Required 7+ years in lifecycle, retention, or CRM marketing, at the Senior Manager level or a strong Manager ready to

Hands‑on experience implementing or configuring a CDP (e.g., Segment, Adobe CDP, or similar), including

Deep, hands‑on ESP experience, including segmentation, flows, deliverability, and testing

them through content and targeting

the data you have.

Experience designing or launching a loyalty/rewards program from scratch, not only managing a one already

Nice to Have Experience in subscription or replenishment-driven DTC businesses

Experience partnering with global or regional teams to align local strategy with a broader company-wide

Experience integrating a DTC loyalty program with a broader app-based or parent-company loyalty ecosystem

Location: This is an on-site, office-based role in Tustin, CA.

Perks and Benefits: 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!

401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting

Generous PTO policy + paid holidays

Life Insurance

Voluntary Life Insurance

Disability Insurance

Travel Assistance Program

Employee Assistance Program (EAP)

Fully stocked kitchen

#