Head of Shopper Marketing - Retail & eCommerce

Manager, Shopper Marketing (16164)
Requisition ID 16164 -Posted - United States - Hybrid - Full-Time - Marketing Operations

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. The Manager, Shopper Marketing, plays an important role in translating brand strategies into impactful, retail-ready programs that drive conversion at the point of purchase.This role partners cross-functionally with Brand, Sales, and Marketing Development teams to deliver best-in-class shopper experiences across physical and digital environments.This individual will own execution for assigned retailers and the development of scalable shopper marketing capabilities while driving measurable business results, including sales lift, display productivity, and digital shelf performance. Display Management lead for assigned accounts, which include ad hoc displays and those associated with official shopper marketing program.

Translate Annual Brand Plans (ABP) and Annual Commercialization Plans (ACP) into customer-specific, insight-driven shopper marketing programs

Support development of shopper marketing strategies for assigned retailers and channels, ensuring alignment with brand priorities and retailer objectives

Build strong expertise in key accounts through close partnership with Sales and Market Development & Planning contacts (MD&P)

Contribute to roadmap development and support efforts to scale shopper marketing capabilities across priority retailers

Leverage emerging tools and technologies, including AI-enabled solutions, to enhance planning, content development, and execution effectiveness

Lead execution of integrated shopper marketing campaigns across omnichannel environments (in-store, display, and eCommerce)

Partner with cross-functional partners to consider all activation levers, including merchandising, promotions, digital content, and retail media

com experiences through improved content, product detail pages, ratings/reviews, and digital shelf presence

Partner with Sales, MD&P, and retail customers to develop and execute joint business plans

Manage entireprocess of adhoc display coordination from intake formto buildswith outside agency

Integrate shopper marketing strategies into key customer-facing moments, including Consumer Experience Center (CEC) events and other customer meetings

Track and analyze performance against KPIs, including sales lift, conversion, and ROI

Evaluate and advance sales-driven opportunities using established decision frameworks to ensure feasibility and impact

Operations & Capability Building

Coordinate across Brand, Sales, MD&P, Supply Chain, Finance, and Design teams to deliver seamless execution

help build next iteration of AI tool to move towards best-in-class materials

Partner closely with Design teams to deliver high-quality creative execution across shopper touchpoints

Bachelor's degree Marketing, Supply Chain and Operations Management

6+ years of experience in shopper marketing, brand management, trade marketing, customer marketing, marketing operations, sales, or related fields

Proven ability to execute integrated marketing programs in a fast-paced, matrixed organization

Analytical mindset with demonstrated ability to translate data into actionable insights

Highly organized and detail-oriented, with the ability to manage multiple priorities simultaneously

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. J-18808-Ljbffr Newell Brands