Senior Copywriter, SEO

Brunswick is looking for a Creative Lead (Copy) to join our Creative Services team serving Mercury Marine. You’ll help define the voice of a legendary brand, create conceptual creative concepts, provide mentorship to more junior writers, and get hands-on to execute copy that brings our brand to life. You’ll also collaborate across design, web, video and production while working with the brand and project management team to deliver impactful work that benefits the business.

Experience and ability in forming/establishing a unique, ownable voice for brands of varying stages of maturity

Contribute creatively and strategically to the evolution of the Mercury Brand and business

Critically think through project briefs and customer journey to create engaging and appropriate messaging that fulfills our brands’ objectives

Working closely with creative and brand team members, lead the development of campaign concepts that stand out to consumers and achieve the objectives laid out in the brief

Translates business objectives into conceptual ideas that connect with customers and drive back to KPIs

Develop copy that engages boating, fishing, and water sports enthusiasts across digital and print channels (print ads, digital ads, web copy, catalogs, brochures, point-of-purchase displays, tradeshow displays and more)

Knowledge of omnichannel, B2C, B2B, retail and digital marketing campaigns

Create/contribute to pitch decks, then be prepared to present work to the creative and internal stakeholders

Excel at writing captivating headlines built off insights and data points through various mediums and products

Review creative proofs for spelling, grammar, and overall quality according to our in-house style guides

Become an expert at reaching all types of consumers in the marine industry

8+ years of experience in an advertising/marketing agency or in-house marketing department

Bachelor's degree in related field preferred but may be waived for candidates with relevant experience and exceptional portfolio

Experience in collaboratively developing creative campaign concepts

Ability to produce copy across marketing channels while flexing the tone to remain on brand, but relevant to different audience segments

Demonstrated ability to adhere consistently to a brand’s voice and move fluidly between multiple brand voices

Strong time management to meet tight deadlines while working on simultaneous projects

Experience editing and proofreading according to multiple style guides with acute attention to detail

Basic understanding of SEO keyword usage

Portfolio that demonstrates creative marketing copy across channels for multiple client

Hybrid, 3x per week in office

As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition to base pay, this position is eligible for an annual discretionary bonus.

This position iseligible toparticipatein Brunswick'scomprehensiveandhigh-qualitybenefitsofferings,includingmedical, dental, vision,paidvacation, 401k (up to4% match), HealthSavingsAccount(with company contribution),wellbeing program,product purchasediscountsand much more. Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply.