Head of Product Marketing (Remote)

Product Marketing Manager
We're a fast-growing, privately held insurance company on a path to becoming a leading U.S. retail platform. We believe every client and customer relationship holds the potential to become something great, and the same is true for our people. As we grow, we're redefining how great talent connects with meaningful work — enabling our ambitious strategy while building a culture of high performance, creativity, and partnership. If translating complex life insurance and annuity products into compelling market-facing messaging, shaping go-to-market strategies, and supporting advisor adoption excites you, this role offers the opportunity to make a meaningful impact.
We are seeking a strategic and market-savvy Product Marketing Manager to support the growth of our life insurance and annuity business. This role is responsible for partnering with product development and cross-functional teams to develop product positioning, messaging, and go-to-market strategies that resonate with financial professionals, distribution partners, and end consumers.
The ideal candidate understands the unique dynamics of the insurance and retirement marketplace and can translate complex product features into clear, compelling value propositions that support distribution success and advisor engagement.
Develop differentiated positioning and messaging for life insurance and annuity products across key audiences, including advisors, agents, distributors, and consumers
Lead go-to-market planning and execution for new product launches, enhancements, and promotional campaigns
Partner with Product, Sales, Compliance, and Legal teams to ensure accurate, aligned, and effective messaging
Sales Enablement & Content Development

Lead the creation and maintenance of sales enablement materials including product guides, competitive comparisons, presentations, FAQs, and training materials
Support development of marketing content across channels including digital campaigns, webinars, websites, brochures, and thought leadership initiatives
Collaborate with distribution and field teams to improve advisor adoption, sales effectiveness, and product understanding
Ensure all materials align with regulatory, compliance, and brand standards
Market Insights & Competitive Intelligence

Partner with competitive intelligence to identify market trends, opportunities, and evolving distributor and customer needs
Support product positioning refinement and marketing strategies based on competitive and market insights
Performance Tracking & Optimization

Track and analyze product launch performance, product adoption, and campaign engagement
Leverage data and feedback to optimize marketing strategies and improve outcomes
Leverage marketing technologies and AI-enabled tools to improve campaign execution, content development, audience targeting, and workflow efficiency
Contribute to continuous improvement of marketing processes, tools, and team capabilities
Bachelor's degree in Marketing, Business, Communications, Finance, or a related field

• 5+ years of experience in product marketing within financial services, insurance, retirement, or wealth management
• Strong understanding of life insurance and annuity products and their role in protection, accumulation, and retirement planning
• Experience creating marketing content for financial professionals, distribution partners, or regulated financial products
• Ability to translate complex financial concepts into clear, persuasive messaging
• Strong cross-functional collaboration skills, particularly with Product, Sales, Compliance, and Legal teams
• Experience in the life insurance, annuity, or broader retirement solutions market

Knowledge of regulatory and compliance considerations in insurance marketing
Familiarity with relevant marketing technology platforms and experience using AI tools to support content creation, campaign optimization, analytics, and operational efficiency
Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
Experience with marketing technology platforms, digital campaign tools, and content management systems
Familiarity with analytics tools and marketing performance tracking
Experience leveraging AI tools to support content creation, campaign optimization, and workflow efficiency
Customer and market insight development
Strong adoption of life insurance and annuity products
Positive impact on pipeline, sales support, and market differentiation
Development of successful cross functional relationships and processes with sales and product development teams
A collaborative, inclusive environment that values authenticity, accountability, and partnership
A competitive benefits package including comprehensive medical, dental, and vision coverage; and employer-paid life and disability insurance
Remote/hybrid work arrangement; relocation available to Austin, TX if interested.
We make hiring decisions based on merit and do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, disability, or any other protected status.
If you need an adjustment or accommodation due to a disability or medical condition during the hiring process, please let your recruiter know.