Senior SEO / Head of Marketing

About Inspira Education
Inspira Education Group is one of the fastest-growing edtech startups in the US. We started with a simple mission to democratize access to high-quality coaching so that every student in the world has an equal opportunity to access the best opportunities.

As the world's leading network of top admissions coaches in medical, legal, business, and college studies, we're building software and services in one place-disrupting long-entrenched application processes with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide.

As one of the fastest-growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world, including Zeev Ventures, Quiet Capital, Craft Ventures, Jeff Fluhr (Founder of Stubhub), and David Sacks (Former COO of PayPal and Founder of Yammer).
We're looking for a strategic, hands-on Senior Manager, Email Marketing and Growth to drive acquisition and engagement across our portfolio of brands. In this role, you'll own our full CRM communication strategy by optimizing engagement with existing contacts while expanding our email list and driving more free consultations.
You'll lead campaign execution, A/B testing, and personalization efforts, supported by a CRM Manager, to maximize performance without compromising brand integrity. You'll collaborate closely with marketing, product, and sales teams to refine our push notification strategy and deepen app engagement.
You'll thrive in this role if you're a data-driven marketer with a strong analytical mindset, deep expertise in platforms like Braze, Iterable, or HubSpot, and a passion for continuous experimentation. You're comfortable balancing strategic thinking with tactical execution and enjoy working cross-functionally with Sales, SEO, Performance Marketing, Online Events, Customer Success, and Social Media teams to launch programs that deliver results.
Consultations generated from our contact database.
If you're excited to build impactful email programs that foster meaningful customer relationships and drive real business outcomes, we'd love to hear from you.
This is an in-person role requiring 5 days/week in our NYC office (Gramercy).
Own the end-to-end strategy and execution of email marketing programs, building clear and personalized user journeys that drive acquisition, engagement, conversion, and retention
Analyze cohort and segment performance regularly to uncover trends, understand the "why" behind user behavior, and develop actionable insights that inform strategy
Develop and execute a robust experimentation roadmap to increase acquisition, engagement, and lifetime value through A/B testing and continuous optimization
Create and manage sophisticated email campaigns, including drip sequences, targeted newsletters, transactional messages, and upgrade flows, all aimed at increasing product engagement and driving conversion
Identify drop-off points within the user journey and implement targeted, trigger-based campaigns to address friction and improve key KPIs
Ensure compliance with deliverability best practices and maintain a strong sender reputation across all messaging platforms
Leverage customer segmentation and persona development to tailor messaging, offers, and campaigns that resonate with high-potential customer groups
Collaborate closely with the data team to define and build email performance reporting and track key metrics across campaigns
Track and report on campaign performance and KPIs, such as lead volume, conversion rates, pipeline growth, LTV, and ROI; Forecast marketing outcomes and track progress toward growth and revenue goals
Explore and implement emerging AI and martech tools to drive efficiency, personalization, and performance across email campaigns and customer journeys
6-8+ years of email or lifecycle marketing experience, ideally in high-consideration or long-sales-cycle environments that require thoughtful lead nurturing strategies

• 2-3 years of experience managing and scaling high-performing teams
• Deep expertise in HubSpot; Proficiency in email marketing automation, including segmentation, triggers, and personalized flows
• Bonus points for experience working with customer data platforms (CDPs) like Simon Data, Iterable, or Optimove
• Basic working knowledge of SQL and comfort querying data
• Strong understanding of HTML and template scripting languages (e.g., Jinja, Django, or ESP-specific templating systems)
• Exceptional copywriting skills with a proven ability to engage target audiences and iterate on messaging based on performance data
• Highly analytical mindset, with a track record of using data to inform campaign strategy and drive measurable results
• Familiarity with Looker or experience in data transformation is a plus
• A balance of creative thinking and analytical rigor. Someone who can conceptualize big ideas and dive into the data
• Able to translate data into clear insights and actionable marketing strategies

Health, dental, and vision insurance, base plans 100% employer paid

• Flexible paid time off (PTO) and paid holidays
• The targeted base pay range for this role is: $140,000-$150,000. Actual salary is dependent upon several factors, including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team and geographic location. The pay ratio between base pay and target incentive will be finalized at the offer. For more information about our company, please visit our website: Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.