Head of Marketing Management Remote (m/f/d)

Marketing Job Title:
Director of Marketing - Hearthstone | Irvine, CA Requisition ID:
Blizzard Entertainment is seeking a strategic, player-centric Director of Marketing with a deep passion for and proven experience in collectible card games to lead the global marketing and go-to‑market strategy for Hearthstone, Blizzard’s iconic live service card game franchise. This role is responsible for driving sustained player engagement, expanding the audience, and ensuring cohesive, high‑impact marketing execution across expansions, modes, live events, and franchise initiatives.
As a senior leader within the Hearthstone organization, you will leverage deep expertise and passion for collectible card games to translate product vision into integrated marketing strategies across quarterly expansions, live service beats, regional execution, and community alignment. You will act as a connective leader across product, brand, community, analytics, regional marketing, and user analytics teams, ensuring Hearthstone’s content reaches players with clarity, resonance, and momentum.
This role requires strong operational instincts, excellent cross‑functional partnership, a deep understanding of how to sustain and grow a global competitive live service over time, and a genuine commitment to the collectible card game genre.
This role offers a flexible hybrid work week from our Irvine, CA studio location, with a mix of remote and on-site days. While hybrid is the standard arrangement, you're also welcome to work on-site full-time if you prefer.
Strategic Leadership & Marketing Vision

• Own and evolve Hearthstone’s global marketing vision and long‑term roadmap in close partnership with product and franchise leadership
• Translate product strategy into clear, executable go to marketing plans that balance player trust, brand health, and business outcomes
• Serve as a senior Marketing voice in franchise planning, expansion roadmaps, and major feature or mode launches

Mobile/PC Marketing Execution

• Drive mobile-specific, PC, and cross-device marketing strategies, including App Store Optimization (ASO), desktop storefront optimization, unified device user acquisition (UA) partnerships, CRM segmentation, push/in-app messaging, and platform featuring initiatives to ensure seamless brand presence and engagement across all platforms.
• Lead multi-channel integrated campaigns across lifecycle stages (launches, beats, collaborations, events), leveraging user acquisition, lifecycle, and creative teams to deliver consistent player experiences.
• Apple, Google, PC storefronts) to unlock co‑marketing opportunities, featured placements, and global promotional initiatives

Own marketing performance KPIs (returning players, engagement, and retention) and collaborate with cross-functional teams to iterate on strategy

• Champion and continuously evolve a high-cadence live service marketing rhythm aligned to established product releases
• Build and manage marketing budgets, ensuring efficient spend across brand, growth, and regional activations

People Management & Influence

~ Represent Hearthstone marketing to senior leadership, driving alignment and advocacy for product, budget, and resourcing needs

Leverage consumer insights, competitive intelligence, and player feedback to inform marketing strategies and creative positioning

• 12+ years of relevant, integrated product marketing experience, including 4+ years of direct people‑management experience.
• Proven experience marketing games‑as‑a‑service, live‑service video games.
• Strong experience with contemporary user acquisition strategies across platforms.
• Experience working with international marketing teams, driving and enabling strong regional execution.
• Proven ability to partner closely with game development teams to build and execute effective marketing initiatives.
• Experience coordinating with Public Relations and Consumer/Digital Marketing partners to deliver integrated, cross‑channel campaigns.
• Bonus Points
• Passion for and deep understanding of the Hearthstone franchise and collectible card game (CCG) genre.
• Experience marketing mobile and free‑to‑play games.
• Experience with performance and growth marketing in live‑service environments.

Your Platform
Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. ( a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.
is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!
We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!
The video game industry and therefore our business is fast-paced and will continue to evolve. We love hearing from anyone who is enthusiastic about changing the games industry. Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.
We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;

• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process.