Head of marketing & social media

Supports the College’s marketing, communications, public relations, and community outreach efforts by implementing marketing strategies and campaigns that increase awareness of the College and its programs. Coordinates promotional materials, digital communications, publications, social media, and community engagement activities while ensuring consistent branding and messaging. Manages assigned marketing budgets and works with external vendors and partners to effectively deliver marketing and communication projects. Builds positive relationships with internal and external stakeholders and supports initiatives that strengthen community partnerships, enrollment, student placement, and overall awareness of the College. This position will require work on some evenings and weekends to meet the needs of the College.

Ma Marketing Communications

Implements the College’s annual marketing plan and coordinates marketing activities across departments.

Develops and manages marketing campaigns, promotional materials, publications, and communications.

Ensures consistent College branding and messaging across print and digital materials.

Coordinates the development of brochures, advertisements, signage, videos, photography, press releases, and other promotional materials.

Oversees the review and update of marketing materials to ensure accuracy, consistency, and alignment with College priorities.

Coordinates website content and collaborates with web development staff to maintain current and accurate information.

Oversees the College’s social media content and digital communications.

Community Relations & Public Relations

Builds and maintains relationships with community partners, businesses, media, and other external stakeholders.

Coordinates public relations efforts and assists with media inquiries and communications.

Identifies opportunities to increase awareness of the College, its programs, and student success.

Supports community outreach initiatives designed to strengthen partnerships and enrollment.

Project Team Management

Coordinates and prioritizes multiple marketing and communications projects with competing deadlines.

Assigns and monitors projects within the marketing/communications team.

Performs day-to-day supervision of Marketing staff. Conducts performance evaluations for all staff; determines performance factors, establish goals, handles disciplinary actions with the support of Human Resources.

Coordinates projects with internal departments and ensures deadlines are met.

Works collaboratively with College leadership and departments to identify marketing and communication needs.

Monitors expenditures within the approved marketing budget and assists with budget planning.

Coordinates advertising purchases and works with vendors to ensure effective use of marketing resources.

Tracks marketing activities and prepares reports on campaign performance and engagement.

Maintains records of marketing strategies, projects, vendors, and community outreach activities.

NOTICE:

This description should not be construed to contain every function/responsibility that may be required to be performed by an employee assigned to this position.

To perform this job successfully, an individual must be able to perform each task with or without reasonable accommodation.

PREFERRED QUALIFICATIONS:

Experience in higher education, workforce education, nonprofit, or community-focused organizations.

Experience with social media management, website content, digital marketing, and community outreach.

The College reports all positions to the Department of Work Force Services, posts all positions on the website: The Davis Technical College complies with all aspects of the ADA and section 504 of the Rehabilitation Act. Any applicant requiring accommodations in the application process must contact the Human Resource Office. Requests should be made three days prior to need.

EOE

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