Head of marketing & social media

Tao Group Hospitality offers competitive benefits for all full-time team members such as:

• Medical, Dental, and Vision Coverage
• 401(k) Retirement Program with Employer Match
• Life and Disability Insurance Plans
• Employee Assistance Program
• Fertility & Family Forming Support and Resources
• The role of Marketing Manager is responsible for executing the annual marketing plans, strategies, and programs for each venue within the company’s portfolio. social media content calendar including content creation, social media paid ads, creating new content and editing/updating all Websites, developing new marketing promotions and activations, managing the creative process with the graphic arts team, managing all third party Websites ensuring all content is up-to-date and accurate, creating monthly e-newsletters, and managing the overall day-to-day tactical duties found within the marketing department that are derived from the annual marketing plans. In addition, the Marketing Manager will develop new and innovative marketing concepts/ideas, form new partnerships with likeminded brands, provide advertising/marketing recommendations, and contribute creatively, strategically, and analytically to the overall marketing planning and execution process. The Marketing Manager will properly manage all marketing budgets and provide ways to positively effect ROI and increase venue revenues using marketing.

Fully manages all social media strategies, planning and tactics including original content creation, content calendar development, copywriting, and managing all paid social ad placement for several assigned venues
Ensure all Websites for assigned venue(s) are continually maintained with up-to-date information and relevant content
Ensure third party sites such as OpenTable, Yelp, TripAdvisor, Google My Business are maintained
Develop monthly e-newsletter content for assigned venue(s)
Develop original content for social media, Websites, 3rd party Websites, and in-venue activations
Assist with the creation and full implementation/execution of marketing campaigns
Hold/attend weekly and monthly meetings with venue-level management and marketing teams to discuss current marketing plans, activations, and upcoming events
Facilitate photography and videography shoots with or without a professional photographer/videographer to generate original content for all forms of marketing
Collaborate with partnered hotel/resort marketing teams on creating new promotions/packages that will benefit both assigned venue(s) and host hotel, and send communications on existing promotions in order to utilize host hotel’s marketing channels
Assist in the development and execution of annual business and strategic marketing plans to increase traffic and revenue at assigned venue(s)
Create monthly KPI reports for all social and digital activities for assigned venue(s) and provide recommendations on how to better the marketing programs based on analytical results found within the reports
Work with various lifestyle and third-party companies to create offers and promotions that will increase venue volume
Stay abreast of marketing trends and develop strategies to maintain a competitive advantage
Conduct marketing research when needed, share finding presentations with the management, and provide recommendations to increase revenue
Aid in the development of brand strategies and manage tactical execution
Manage re-branding / re-positioning efforts when needed and enforces brand standards
Keep key hotel departments/partners abreast of special events, promotions, menu changes, etc. To manage and be onsite for all marketing initiatives including but not limited to; marketing and sponsorship activations, on property signage and communication, press initiatives, capturing social media content on brand channels, establish relationships with staff, and represent marketing in event pre-shifts
Manage the marketing design process via project management programs in conjunction with the design department
Work in conjunction with media partners to leverage and maximize event activation opportunities and value adds
Serve as day-to-day lead for retained PR agencies for assigned venue(s), including agency onboarding, weekly status calls, approving pitch angles and media lists, and holding agencies accountable to agreed KPIs, timelines and budgets
Partner with PR agencies to develop and execute press strategies around venue openings, menu launches, seasonal programming, talent and special events, and secure earned media across local, regional and national outlets
Manage press requests, media visits, influencer and tastemaker dinners, and on-site press activations in coordination with venue leadership, and route all messaging and spokesperson approvals through the SVP Marketing
Track, report and analyze earned media results monthly, including placements, reach, share of voice and sentiment, and translate press coverage into owned and paid content across social, Web and email
Create and maintain a work environment that promotes teamwork, performance, feedback, recognition, mutual respect, and employee satisfaction
Bachelor’s degree in Marketing, or similar discipline

• Proficient in Windows Microsoft Office, POS systems, Oracle knowledge preferred
• Minimum of three to five (3-5) years of restaurant / hospitality-based venue marketing management experience with proven track record of financial and creative marketing programming success
• Experience in hospitality working in a high-volume restaurant a plus
• Proficient in Windows MS Office, WordPress, Facebook Business Manager, Google and all social media platforms including but not limited to Facebook, Instagram, Twitter, Google My Business, YouTube, LinkedIn, and Pinterest
• Facebook Blueprint certification and various Google certifications a plus
• Strong working knowledge with budget creation and implementation
• Working Knowledge of social media, Public Relations, Graphic Arts, Sponsorship and Sales departments
• Experience managing external PR agencies and working directly with editors, journalists and media outlets, with a proven record of securing earned coverage

Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions

• Excellent written and verbal communication skills required
• Must be able to read the computer monitors and print legibly
• Office, Casino, Nightclub, Bar, Lounge, and/or Restaurant working environment
• 5-25% Local Travel (United States)
• May work extended hours irregular shifts, evening and/or weekend shifts, and holiday work may be required
• ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner