Remote Head of Marketing - Ecommerce

The White Cap family is committed to Building Trust on Every Job. Drives brand awareness, customer engagement, and profitable sales growth through high impact localized marketing initiatives that align with our Blueprint for Growth. Plays a key strategic role in increasing brand adoption and growing market share by developing and executing targeted strategic campaigns, branch-level activations, supplier training, community outreach, and trade show and conference participation, while ensuring a seamless and consistent customer experience across all touchpoints.

Partner with local sales leaders to identify and build strategy and initiatives with high-impact opportunities to engage customers and prospects in market. Serves as a connector between functional marketing, Trade Expansion and Engineered Solutions teams and Field Leadership to align on the execution, planning and execution of localized customer-facing events, supplier participation, and community engagement initiatives that drive foot traffic and sales at branch location to support regional sales goals and market growth.

Serve as a brand ambassador for White Cap and our supplier partners at local trade shows, industry events, and association meetings. Support new branch openings, relocations, acquisitions, and strategic initiatives with tailored marketing support.

Align marketing priorities with White Cap objectives, sales targets, field needs and use market insights and performance data to inform strategy, positioning, and resource allocation. Provide feedback from the field to inform national marketing strategies and customer experience improvements.

Ensure all field marketing initiatives align with White Cap’s omni‑channel strategy, delivering consistent and connected customer experience across physical branches, digital platforms, and sales channels. Collaborate with the Omni Channel team to amplify local campaigns through digital marketing, email, social media, and e‑commerce platforms.

Track and report on the effectiveness of field marketing activities, including ROI, customer acquisition, retention, frequency, and engagement metrics. Use data to continuously improve campaign performance and inform future planning.

Build and maintain strong relationships with key supplier partners and field leadership to co‑develop marketing programs that enhance brand visibility and drive mutual growth. Maximize supplier marketing funds through strategic planning, execution, and post‑event reporting.

Consults with senior management on solution development for complex strategic and technical business issues. Receives general administrative and business direction as needed. Guides and mentors staff at all levels, provides advice to senior management on complex and strategic issues, and may lead or manage complex projects with dotted line responsibility.

Typically requires overnight travel more than 50% of the time.

Typically requires a bachelor’s degree and 10+ years of experience in a related field OR MS/MA and generally 8+ years of experience in a related field. Maintains expert knowledge in area of responsibility with a strong understanding in adjacent areas for the development of creative solutions.

Demonstrated history of managing multiple high‑impact projects simultaneously in a fast‑paced, field‑based environment.

Direct experience applying B2B omni‑channel marketing principles and customer engagement across the full lifecycle.

7+ years of progressive marketing experience including both strategic and direct execution, including experience in field marketing, regional marketing, or sales support management roles in a decentralized market, preferably in B2B or distribution environments.

Experience supporting or partnering with field teams to localize campaigns and drive engagement.

Strong project management experience with financial and budget knowledge.

Strong understanding of digital marketing, content strategy, brand management, and demand generation principles.

Demonstrated ability to translate data and insights into actionable marketing strategies and recommendations.

Excellent communication, collaboration, and relationship‑building skills.

Proficient in Microsoft Office suite of products.

This is a remote role that requires overnight travel within the assigned territory for up to three days a week. The position may be remote or hybrid based on location. Eligible candidates residing in the greater Atlanta area will be asked to work two days a week in our Doraville, GA Field Support Center.

If you’re looking to play a role in building America, consider one of our open opportunities. Marketing and Communications

Remote

White Cap is an Equal Opportunity Minority/Female/Individuals with Disabilities/Protected Veteran and Affitative Action Employer. White Cap considers for employment and hires qualified candidates without regard to age, race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law.

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