Head of Communications&PR

The Director of Communications is responsible for effective communication strategies and implementation both inside and outside the church community.

Specific Responsibilities

Work with Executive Pastor and Leadership Team to identify priorities and set direction for communication efforts annually (key themes, messages, events)

Create communication strategies to market, inform, and promote events / studies / campaigns for various ministries

Meet regularly with ministry directors and lay leaders to discuss ways to proactively communicate with key audiences (special event communications, ministry branding, etc.)

Work with ministry department leaders to develop content and platform for both Church-wide and specific audience strategies

Ensure consistency of messaging and branding for all communication materials, including managing the Covenant Presbyterian Church Style Guide

Develop communication standards and processes for publications of events in general and for application in Church Community Builder (CCB) uses

Develop strategies with ministry leaders to “tell the story” after events

2.Web and Social Media - 25%

Creates, manages, and maintains church website, web projects, and social media including a social media strategy

Work with ministry leaders to manage and use department social media accounts

Design and assist staff with weekly email newsletters for ministry areas

Creates and distributes special emails to members

Directs social media postings, provides assistance to those with social media posting authorization, and serves as a backup to these authorized users

Maintains currency with website trends and best practices to determine best implement website strategies

Manages relationship with website content management system vendors; maintains all required licensing agreements and domain name credentials

Provides support/project management/troubleshooting solutions related to non-website-related online presences (e.g., blogs, social media) and email service provider

Utilizes analytics to monitor and analyze website traffic; provides reports and recommendations for improvements

Oversees website security compliance

Manage content and utility of the Church app as a communication and church engagement platform

3.Marketing and Content Development - 50%

Provides creative input and production expertise for revisions of all printed church marketing materials. Ensures all materials are up-to-date and professional in appearance.

Creates promotional materials, digital images, and logos

Oversee production of the worship bulletin and other communication media including announcements, for Sunday Morning Communities (SMCs), Midweek, etc.

Oversee special projects such as Advent/Christmas media, Holy Week Media, Midweek content, and the Annual report

Work with ministry leaders to develop storylines and scripts for their ministry areas

Manage development of special projects such as the annual advent devotional guide, Easter devotion, etc.

Work closely with AV manager for the production of digital content for communications purposes

Work with design team to create temporary displays and design, coordinate permanent signage and displays

Oversees all churchwide and meta-marketing for the church

Qualifications

Understanding of and adherence to Covenant Presbyterian Church’s mission, statement of beliefs, and authority

Bachelor’s degree in communications, film, broadcast journalism, design, or related field preferred

2-4 years of experience in communication, writing, AV production and/or relevant experience preferred

Well trained in and entrepreneurial with social media platforms and cutting-edge technologies.

Marketplace insights to craft a communications strategy and plan to support the Church’s vision.

Self-motivated, influential leader able to identify any communications gaps and initiate and resolve areas of concern.

High energy, maturity, and leadership with the ability to serve as a unifying force and to position communications discussions at both the strategic and tactical levels.

Relationship builder with the flexibility and finesse to “manage by influence.” Sincere commitment to work collaboratively with all constituent groups, including staff, church leadership, volunteers, church members, program participants, and other supporters.

Prior experience managing a communications team.

Excellent writing, editing, proofreading, layout and design, professional printing/publishing skills

- including the ability to present concepts verbally.

Strong computer and graphics skills. Proficiency with web design software, specifically Word Press is required. Strong knowledge and understanding of current trends in digital media/social media.

Must be able to multitask and work well under pressure.

Excellent organizational skills and the ability to meet deadlines.

Skill in the design and execution of marketing, communications and public relations strategies.

Experience leveraging technology, web tools, and social media to effectively promote and communicate.

Compensation
Salary and other benefits are competitive. Compensation, vacation and sick leave, insurance coverage, retirement, and other benefits are provided in Church policy that are reviewed and updated by the Church Personnel and Administration Committee periodically.

#J-18808-Ljbffr Covenant Presbyterian Church - Nashville, TN