Senior Planning Strategist

Strategy And Planning Strategist We are RAPP - world leaders in activating growth with precision and empathy at scale. As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We foster an inclusive workplace that emphasizes personal well-being.

We're looking for a strategically minded individual with a background and passion for building connected customer experiences across CRM and digital channels for world-class brands. Your ability to develop innovative communications strategies and full-funnel journey plans will spark new ideas, create more relevant customer connections, and drive brand growth. You will have the opportunity to work alongside interdisciplinary teams, fellow strategists, and collaborative clients to create impactful, integrated work across the customer experience.

Lead integrated CRM and digital channel planning across the year in close partnership with client and agency teams, identifying cross-channel opportunities, campaign priorities, and audience strategies

Develop and evolve full-funnel customer journey and communication plans across CRM and digital touchpoints to better connect brand, media, and customer experience

Shape CRM programs and digital communications strategies that identify, capture, nurture, and re-engage customers throughout the decision-making process

Review ongoing performance reporting across CRM, digital creative, site experience, and channel metrics to identify optimizations, gaps, and areas of opportunity

Support audience and customer strategy by uncovering behavioral, channel, and market insights that sharpen target definitions and improve relevance across CRM and digital activation

Refresh in-market customer experiences as needed based on updated audience, media, brand, or business direction from partner teams

Develop annual learning agendas and test plans across CRM and digital programs to improve performance, strengthen engagement, and inform future campaign strategy

Develop strategic and creative briefs in support of CRM initiatives, digital campaigns, and broader marketing efforts throughout the year

Conduct competitive, category, and cultural landscape research to inform strategic recommendations, journey planning, and creative opportunities

Collaborate across partner agencies and client teams to ensure strategic consistency across CRM, digital media, creative, and customer experience workstreams

Bachelor's degree in related field.

5+ years of experience in strategic planning (with a brand, at an agency or similar)

Strong experience developing integrated strategies across CRM and digital channels, with the ability to connect audience insight, journey planning, and communications strategy

Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously.

Proficient in Microsoft Office and development of PowerPoint or Keynote presentations.

Excellent writing and editing skills with strict attention to detail.

Automotive category experience (a plus but not required)

As such, we have the option to work from home two days per week, if we'd like.

Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. This range is specific to NYC and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications;