Head of Marketing Management Remote (m/f/d)

BrightPlan is a leader in Total Financial Wellness, delivering a comprehensive global solution that supports employees’ financial health at every stage of life. Our platform combines digital tools, human financial advisors, and AI-powered coaching to help employees make better financial decisions and improve outcomes.

We are a remote-first SaaS company building practical, scalable solutions for enterprise clients around the world. BrightPlan is looking for a hands-on Marketing Manager, Demand Generation to develop and execute integrated, multi-channel campaigns that create qualified pipeline and support revenue growth across our enterprise and partner channels.

Reporting to the CMO, you’ll own the day-to-day execution, measurement, and optimization of demand generation programs across digital, email, paid media, webinars, events, content syndication, nurture, and account-based marketing (ABM). You’ll partner closely with Sales, Partnerships, Content, Brand, and Sales Operations to reach target audiences, engage enterprise buying groups, and turn marketing programs into measurable pipeline contribution.

You’ll move comfortably between planning and execution, developing demand generation programs, launching campaigns, creating campaign content, analyzing performance, and collaborating closely with Sales and strategic partners.

We’re looking for someone who is curious about emerging tools and eager to use AI thoughtfully to work faster, expand internal capabilities, and improve the effectiveness of our marketing programs.

Develop and execute quarterly and annual demand generation plans aligned with target audiences, pipeline goals, bookings targets, and business priorities

Own integrated, multi-channel campaigns across digital, email, paid media, webinars, events, content syndication, nurture programs, and account-based marketing

Manage campaigns end to end, including audience segmentation, messaging, launch, optimization, and performance measurement

Partner with Sales to align campaigns with target accounts, buyer needs, sales priorities, and pipeline opportunities

Test and optimize campaigns, channels, messaging, and audiences based on performance data and market insights

Create campaign content and supporting assets, including messaging, presentations, case studies, and other sales-facing materials, using market knowledge and AI-enabled tools

Account-Based & Partner Demand Generation

Develop and execute account-based marketing programs targeting priority enterprise accounts and buying groups in close collaboration with Sales and strategic partners

Create co-branded campaigns, partner toolkits, and supporting assets that help BrightPlan reach target enterprise audiences through strategic partner channels

Analytics & Performance Optimization

Measure and report on campaign performance, lead and opportunity conversion, marketing-sourced pipeline, partner engagement, campaign ROI, and contribution to bookings goals

Analyze campaign and funnel performance to identify drop-off points, improve conversion, and optimize results

Partner with Sales Operations, Sales, and Marketing leadership to improve lead management, campaign attribution, funnel performance, and reporting visibility

Gather insights from customers, prospects, Sales, and partners to refine messaging, audiences, campaign effectiveness, and go-to-market strategy

AI-Enabled Marketing Execution

Use AI-enabled tools to accelerate campaign development, audience research and segmentation, personalization, content creation, testing, analysis, and reporting

Explore emerging AI-enabled marketing tools and identify opportunities to enhance team productivity while maintaining brand quality and compliance

Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent practical experience

• 5+ years of B2B marketing experience including at least 3 years of hands-on demand generation, growth marketing, or integrated campaigns; Demonstrated success developing and measuring demand generation strategies tied to pipeline and revenue goals
• Hands-on execution and optimization of integrated campaigns across multiple marketing channels
• Practical experience with account-based marketing (ABM) and enterprise sales motions
• Ability to use campaign and funnel data to optimize performance and improve pipeline contribution
• Proficiency with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or Pardot
• Background managing B2B events from pre-show planning through execution and post-event follow-up, with an emphasis on measurable results
• Ability to balance strategic planning with hands-on execution in a lean, fast-paced marketing organization
• Strong analytical, project management, and cross-functional collaboration skills

Industry experience in financial wellness, employee benefits, fintech, or wealth management

Experience in a venture-backed or high-growth startup environment

BrightPlan is a remote-first company. This role is remote within the United States and may require occasional travel for company meetings, industry events, partner meetings, or other business needs. Travel is expected to be less than 10%.

At BrightPlan, we believe financial well-being is a right, not a privilege. You’ll join a collaborative, mission-driven team working to make high-quality financial guidance more accessible to employees around the world.

This is an opportunity to have meaningful ownership of BrightPlan’s demand generation engine—building and optimizing programs across enterprise and partner channels, working directly with senior leaders, and using modern marketing and AI-enabled tools to turn ideas into measurable business impact.

BrightPlan determines base salary based on job-related experience, skills and qualifications, geographic location, and relevant market data. The base annual salary range for this Marketing Manager, Demand Generation position is $125,000–$145,000.

This position is also eligible for an annual performance bonus.

BrightPlan offers a comprehensive benefits package, including medical, dental and vision coverage; life insurance; Please submit applications directly through the posted application process.

We consider qualified applicants without regard to race, color, religion, sex, pregnancy, national origin, ancestry, age, disability, genetic information, sexual orientation, gender identity or expression, marital status, veteran status, or any other characteristic protected by applicable law.