Head of Marketing (Temp)

Marketing Manager Role
Establish product, service and product development priorities based on projected results considering overall short and long term returns against the assets and resources expended. Work closely with other departments to ensure Marketing priorities are consistent with the strategic plan and activities match established and agreed to priorities; Conduct customer and competitive research to ensure that the company is providing its customers with the products, technical support and services they desire at prices that generate the greatest total dollar return to the Company across its total product line. Develop and provide marketing materials to support all product and service sales efforts including those of our sister companies and distributors. Support internal communications, marketing, training, motivational and incentive development efforts; Identify and implement procedures and systems to ensure the Companys marketing support functions are consistent and as efficient as possible while meeting internal and external customer needs.
This is a new, entry‐level Marketing Manager role, equivalent internally to an Associate Product Manager. The role supports Xcel Energy's Clean Heat / Beneficial Electrification programs, primarily focused on residential HVAC, insulation, air sealing, and whole‐home efficiency.
Translating policy and regulatory requirements into program rules
Writing and updating applications and program collateral
Supporting marketing campaigns and customer messaging
Working with marketing communications teams to ensure clarity and consistency
Supporting data‐driven decision‐making using KPIs and system reporting
Administrative and coordination support across the full product lifecycle
The role is intentionally developmental and meant to build product and program management skills.
Microsoft Office proficiency
Entry‐level business/marketing foundation
Entry‐level / associate‐level experience in:

Marketing
Experience with residential insulation and air sealing services or weatherization offerings either delivered by private companies or through government-funded programs.
Salesforce experience
Experience with marketing campaigns
Marketing communications experience