Head of Product Marketing Management - B2B

Director Product Marketing Matterport - Arlington VA
CSGP) is a leading global provider of commercial and residential real estate information analytics and online marketplaces and 3D digital twin technology. Included in the S&P 500 Index CoStar Group is on a mission to digitize the worlds real estate empowering all people to discover properties insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years giving us the perspective to create truly unique and valuable offerings to our customers. Weve continually refined transformed and perfected our approach to our business creating a language that has become standard in our industry for our customers and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers our employees and investors. By equipping the brightest minds with the best resources available we provide an invaluable edge in real estate.

Matterport a CoStar Group brand is transforming the built world through its pioneering 3D digital twin and AI-driven spatial data platform. By combining immersive technology precision data and advanced visualization capabilities Matterport empowers professionals across industries including commercial real estate hospitality architecture engineering construction manufacturing retail healthcare and residential to market manage and analyze properties in entirely new ways.

Matterport is hiring a Director of Product Marketing to lead the function. Reporting to the Vice President of Marketing you will own how we position the platform to the industries we sell into how the team turns audience insight into work that Sales and Demand Generation can actually use and how that work shows up in the funnel.

Product marketing sits upstream of most of our go-to-market. Industry narratives sales tools campaign messaging and lifecycle content all start here. We want a leader who runs the function as a growth lever rather than a content service desk and who can show the line between what the team ships and what the pipeline does.

This is not a role that only manages people. Both connect directly to CoStar Groups marketplaces and and both need a senior owner who can hold a strategy conversation with those brands rather than route requests to them. You will also own the marketing motion running through LoopNet on the commercial side where vertical execution sits with a product marketer on your team. You will lead that day to day with executive sponsorship from the VP of Marketing and direct access to counterparts across the CoStar brands.

You have led product marketing before in enterprise B2B technology. You have moved a team from product-led messaging to audience-led messaging and you know how hard that transition is. You know what good looks like because you have shipped it yourself and you can set that bar for other people.

The teams wider portfolio spans commercial real estate new home construction retail and restaurants travel and hospitality government and public sector AEC insurance and restoration manufacturing and energy. Some themes cut across the portfolio rather than sitting inside one industry facilities management among them and shaping how the team covers those is part of the role. This position is located in Arlington Virginia and is in office Monday through Friday.

Own the product marketing charter: what the function is for how it operates and how its output connects to revenue.

• Set the standard for quality and pace. Lead coach and develop the product marketing team and partner with the VP of Marketing on structure scope and capability gaps.
• Recruit into open roles and raise the bar with every hire.
• Decide how cross-cutting themes such as facilities management are covered across the portfolio rather than rebuilt inside every vertical.

Own the joint marketing strategy with and including how our offer shows up to their audiences and theirs to ours.

• Own the multi-family go-to-market plan end to end: audience definition positioning and the path from interest to qualified pipeline.
• Own the residential growth plan carrying accountability for audience quality and deal value alongside volume.

Partner on the marketing motion across three CoStar marketplaces: and LoopNet.

• Set the commercial real estate marketplace strategy that the CRE product marketer on your team executes against and keep the boundary between strategy and execution clear.
• Align the portfolio so residential multi-family and commercial work reinforce each other rather than run in parallel.
• Keep go-to-market sequencing coordinated across the three brands so the marketplace partnerships reinforce one plan.

Make first-hand buyer research a standing discipline so every industry narrative starts from a customer problem rather than a feature list.

~ Build the sales-facing toolkit: industry narratives competitive positioning customer proof and field-ready materials developed with Sales leadership rather than handed to them.

Drive Growth and Funnel Performance

• Carry accountability for the conversion stages product marketing influences most particularly turning engaged buyers into qualified demand.
• Partner with Demand Generation on structured testing of messaging offers and audience targeting with results measured and acted on.
• Build funnel fluency across the team so every product marketer can explain how their work moves pipeline.
• Own competitive intelligence across the portfolio and turn what you learn into positioning and product feedback.

Operate as a peer to Demand Generation Lifecycle Marketing Creative and International Marketing on shared funnel goals and reusable content.

• Serve as marketings primary interface to Sales leadership on industry strategy deal-cycle messaging and enablement priorities.
• Work with International Marketing on how positioning and content adapt by region.

Bring AI into the teams daily workflow where it earns a place: buyer research competitive monitoring pre-call briefing and faster content production.

• Bachelors degree required from an accredited not-for-profit in-person university or college.
• 15 years of career experience and 10 years of progressive B2B marketing experience including at least five years leading product marketing teams.
• Experience building or rebuilding a product marketing function in enterprise technology SaaS or proptech. A track record marketing to vertical industries and to defined buyer audiences. Experience moving a team from horizontal product-led messaging to audience-led messaging is strongly preferred.
• Direct experience marketing to residential real estate multi-family or both. Growth marketing credibility. Experience building go-to-market through a partner marketplace or platform ecosystem where the plan has to work for two sets of commercial goals at once.
• Enterprise B2B experience with complex multi-stakeholder buying cycles and a direct sales force.
• Credible with Sales leaders and a genuine peer to other marketing leaders.
• Comfort with data. MBA or equivalent advanced degree.
• Experience marketing alongside a real estate marketplace portal or listings platform.
• Background in an adjacent sector: commercial real estate AEC construction technology or proptech.
• Real interest in AI spatial data and digital experience platforms.
• When you join CoStar Group youll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training and tuition reimbursement.

Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug

• Life legal and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
• Complimentary gourmet coffee tea hot chocolate fresh fruit and other healthy snacks

We welcome all qualified candidates who are currently eligible to work full-time in the United States to please note that CoStar Group is not able to provide visa sponsorship for this position.

The final salary or hourly rate offered for this role will fall within the range set forth below based on a variety of factors including but not limited to geographic location skills and competencies.
we maintain a drug-free workplace and perform pre-employment substance abuse testing