Head of Marketing Management

Lifecycle Marketing Manager

Role: Lifecycle Marketing Manager Location: Chicago, IL - Hybrid 3 days/week in office

We're looking for a strategic Lifecycle Marketing Manager to own and optimize the complete customer journey from acquisition through retention. You'll drive trading account growth and sustained engagement through data-driven, personalized campaigns across email, SMS, push, and in-app messaging.

You'll lead a team and collaborate cross-functionally with Marketing, Product, Analytics, Creative, and Compliance to deliver on shared business KPIs.

Develop and execute lifecycle marketing strategies to drive trading account growth and maximize customer lifetime value

Own acquisition, activation, engagement, retention, and win-back targets across the customer journey

Plan, build, and launch personalized multi-channel campaigns across email, SMS, push notifications, and in-app messaging

Manage marketing automation platforms and ensure seamless integration with our tech stack

Manage a rigorous CRO and experimentation roadmap to optimize full-funnel program performance

Define success metrics and KPIs, monitor performance, and deliver regular readouts to leadership

Use data analytics tools to derive actionable insights and drive continuous improvement

Build sophisticated customer segmentation and personalization strategies at scale

Lead and mentor a team of up to 3 lifecycle marketing professionals

Partner with Product and Product Marketing to align lifecycle efforts with product launches and business goals

Work with Creative to develop compelling messaging and assets that resonate with traders

Coordinate with Compliance to ensure all communications meet regulatory requirements

5-7 years of lifecycle marketing experience building and scaling lifecycle programs

• 3+ years of people management experience
• Expert-level proficiency with marketing automation platforms
• Proven track record executing personalized multi-channel campaigns (email, SMS, push, in-app)
• Strong analytical skills with experience using data analytics tools and CRO/experimentation methodologies
• Deep experience with customer segmentation and personalization at scale
• Actively incorporates AI tools into day-to-day marketing workflows to drive smarter decisions and better outcomes
• Strong project management skills managing multiple concurrent campaigns
• Experience collaborating with Product, Analytics, Creative, Tech Ops, and Compliance
• Background in fintech, trading platforms, or financial services

Experience in regulated industries (FinTech, Wealth Management)

Knowledge of FINRA and SEC marketing requirements

Performance Bonuses

• Stock Purchase Options
• Medical/Vision/Dental Benefits
• Gym Membership Reimbursement
• Daily catered lunch when in the office
• Full kitchen with snacks and beverages
• In-building gym
• Discretionary Performance Bonus: 8-12% of base salary based on individual and company performance.

IG North America is home to tastytrade, tasty live, tastyfx, and tastycrypto—a family of brands built to democratize trading and empower individual investors. Founded in Chicago by the creators of thinkorswim, acquired by London-based IG Group in 2021, we combine startup innovation with the backing of a FTSE 100 fintech operating across five continents serving over 1.3m customers and handling billions of dollars in transactions – built on scale, trust, and proof.

From our headquarters in Chicago's Fulton Market, our team builds award-winning trading platforms, produces live financial education content daily, and creates technology that makes complex markets accessible. tastytrade is our retail brokerage for self-directed investing and trading, with tasty live providing content to educate our customers. tastyfx is the fastest-growing forex broker in the US. tastycrypto provides self-custody digital wallets for decentralized finance.

Whether you're building technology, creating content, serving customers, or supporting operations, you'll work alongside people who are passionate about disrupting traditional finance and genuinely care about helping traders succeed. The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next. Location: Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars.

Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role, but your experience doesn't align perfectly, we encourage you to apply anyway.