Head of Media and Communications

Overview The role will assist in the development, evaluation, and management of online media plans for clients to meet their objectives. Additionally, the role will grow to an account management component to help facilitate communication between agency and client.
Our ideal candidate will utilize a data-focused, yet creative approach to planning, maintain a nimble and collaborative working partnership with the larger team, and have a keen eye for detail.
The position will assist in developing the media strategy and tactics for toys and merchant’s services clients. Knowledge of executing conversion campaigns as well as branding campaigns is a must. This is a unique opportunity to work for a new agency focused on growing our accounts and testing new opportunities with clients.
Responsibilities Report to account director or VP on assigned accounts
Assist director or VP in digital media planning and implementation - evaluating and negotiating potential media plan opportunities
Effectively communicate planning strategies and tactics via PowerPoint and Excel
Responsible for campaign performance tracking and reporting duties
Assist on reporting calls by helping to walk the client through the findings
Responsible for interfacing with billing department to ensure invoices are cleared in a timely manner
Establish a working relationship with clients and media companies
Possess industry/category knowledge and explore new media opportunities
Provide background and clear directions when delegating projects
Thoroughly review all documents completed by assistants
Implement proper training sessions where assistants can learn the following: Basic media knowledge and terminology
Basic understanding of digital media strategy
Digital media tools and services

Requirements Minimum of 4 years of digital media planning experience and campaign experience across display/programmatic channels
Ability to plan and buy YouTube via Google Ads Manager is plus
Familiarity and understanding of CPA, CTR, CPC metrics, and have used them to evaluate performance
Familiarity with one or more leading ad serving platforms and DSPs Knowledge of Campaign Manager (DBM) a plus

Ability to synthesize data/results, identify trends/key findings to assist in to achieve clients’ marketing and communications objectives; able to analyze large volume of data, and make decisions based on findings
Exceptional project management skills and attention to detail
Knowledge of web analytics, media metrics and tools/platforms Knowledge of Comscore, Media Impact a plus

Advanced Excel Skills, proficiency with MS PowerPoint and Word
Knowledge of Google Ads and Facebook Ads Manager a plus
Passion for digital media and related technology and innovation
J-18808-Ljbffr Epic Search Partners