Head of Marketing and Advertising
AMA Rochester
A well-established and growing real estate owner/operator is seeking a Marketing Manager to lead its marketing initiatives across multiple residential communities. This is an outstanding opportunity for a creative, strategic marketer who enjoys wearing multiple hats and making a visible impact on a growing organization.
The successful candidate will develop and execute marketing strategies that strengthen brand awareness, generate qualified leads, support leasing efforts, and enhance the customer experience.
Responsibilities Develop and execute integrated marketing campaigns across digital and traditional channels
Manage website content, SEO, email marketing, and social media platforms
Create compelling marketing collateral, photography, video, and written content
Ensure brand consistency across all marketing materials and communications
Coordinate advertising campaigns and manage relationships with outside agencies and vendors
Monitor marketing performance and analyze campaign results to optimize ROI
Support community events, promotions, and resident engagement initiatives
Manage online reputation, review sites, and social media engagement
Collaborate with internal leadership on branding, communications, and growth initiatives
Qualifications Bachelor's degree in Marketing, Communications, Business, or related field preferred
5+ years of progressive marketing experience
Experience managing digital marketing, content creation, social media, and branding initiatives
Strong writing, communication, and project management skills
Experience with Adobe Creative Suite, Canva, WordPress, CRM platforms, and marketing automation tools is a plus
Photography, videography, or graphic design experience is highly desirable
Ability to manage multiple projects while maintaining exceptional attention to detail
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$40k
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