Head of Marketing and Advertising

The Director of Marketing leads the strategy, planning, and execution of all marketing initiatives. This role strengthens the company’s brand, increases visibility in key growth specializations, and supports overall growth through clear messaging, effective campaigns, and meaningful experiences. The Director of Marketing manages the marketing team and marketing vendor partnerships, develops comprehensive marketing plans, and ensures the company’s marketing efforts are consistent, strategic, and aligned with organizational goals. LMA Marketing Team

Lead, manage, and develop the marketing team.

Marketing and Campaign Strategy

Build and execute initiatives that strengthen brand identity and name recognition in key industries and locations

Lead the development of content and materials that support brand positioning and engagement.

Partner with sales, operations, and subject matter experts to gather information and create compelling sales materials and RFP proposal content.

Oversee marketing components of all RFP responses to ensure clarity, accuracy, and alignment with brand positioning.

Ensure all marketing activities align with company values, mission, and specialization approach

Develop a comprehensive sponsorship strategy aligned with brand and marketing objectives.

Report event performance including attendance, engagement, ROI and pipeline impact.

Digital, Content, and Brand Management

Lead the digital strategy across website, social media, email, and online advertising.

Direct creation and review of marketing materials, presentations, collateral, newsletters, and digital content.

Strengthen and protect brand consistency in tone, messaging, and visuals across communication channels.

Review campaign performance and improve messaging, targeting, and spend allocation based on results.

Budgeting, Reporting, and Marketing Technology Management

Manage budgets for marketing and events to support company goals. Define key performance indicators for all marketing activities and track progress throughout the year.

Oversee marketing tools and platforms, such as email automation, social scheduling, analytics, and event systems.

Evaluate new tools and retire tools that no longer support the company’s goals.

Bachelor’s degree in business, marketing, or related field.

Experience: 8–10 years of progressive experience working in a marketing function.

Demonstrated experience leading and managing teams in a professional environment.

Takes ownership of all processes and procedures within the marketing department.

Ability to proactively assess and make recommendations for best practices within the marketing department.

Resourceful and creative when solving problems.

Can present ideas (orally and written) to senior management, clients, and other stakeholders, to influence outcomes.

Ability to plan work, manage a project through implementation, and coordinate with various business units.

Proficient in common office software, readily adapts to new technologies, and has a solid understanding of digital tools relevant to the role.

Elevated level of proficiency in Excel, displaying the ability to manage data, create complex spreadsheets, and utilize advanced functions for data analysis.

Ability to travel and attend meetings as required.

This role’s physical exertion is sedentary and within an office environment.

Individuals should have close visual acuity to perform activities such as preparing and analyzing data and figures; transcribing, viewing a computer, and extensive reading.

UNICO Group is committed to the full inclusion of all qualified individuals. In keeping with our commitment, UNICO Group will take steps to ensure that people with disabilities are provided reasonable accommodation. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and to receive all other benefits and privileges of employment, contact People Operations at ***email_hidden***