Client Service & Marketing - Head of Marketing

Why You Should Work With UsAs a Sinceri Senior Living company, we are a fun loving, employee-centric community like no other! Create your healthcare career with us and learn about all the career growth opportunities we offer.Apply online and join our wonderful team. Questions about the application process? We celebrate diversity and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law. PurposeTo enhance census development and increase private pay referral base in designated facilities through professional relationships, ongoing education to services and community outreach opportunities. Assist and oversee internal lead management systemDevelop and conduct public relation activitiesAssist with and present public educational outreach programsMonitor referral source satisfaction and outcomes. Communicate market conditions and opportunities to facility and management staff.Assist with media campaign management.Experience in a retirement, nursing home, or assisted living industry preferred.Computer literacy.Must be able to communicate effectively with Residents, families, staff, community officials, referral sources and the general public.Is a positive representative of the Community and Sinceri Senior Living and sets a strong example of professional conduct and appearance.Essential FunctionsCreate new and service existing relationships with nursing homes, retirement centers, physicians and their related office staff, hospital staff including social workers, discharge planners, utilization review, volunteer coordinators, rehabilitation director, chaplain service, pastors, senior services including senior centers, board and care homes, adult day care centers, home health and other community-based referral sources which result in referrals to the community.Participate in local organizations, identified as bringing value, by making presentations and joining as a member where appropriate in order to facilitate a broader knowledge of the assisted living industry and in particular of the community (communities) capabilities.Participate as an active leader in the community relating to strategic planning for the developments of marketing action plan and related sales efforts. As time allows participate in weekly department head meetings and provide support and direction in achieving overall occupancy goals and programs to address any new needs or changing needs within the service area. Attend community special events to increase awareness among potential referral sources and customers.Develop and implement special events and presentations targeted as community education, establishing and maintaining status for the community as the expert on assisted living.Maintain a database of medical contacts/community resources along with knowledge of industry trends and legislative/regulatory issues; Monitor and evaluate customer satisfaction. Serve as a member of the marketing team whose purpose is to improve occupancy and enhance resident and community relations. assist in implementation of quarterly marketing plan, monitor budgets and track results.Develop and implement special events and presentations targeted at community education, establishing and maintaining status for the facility as the expert on assisted living.Assist Customer Service