Head of Product Innovation

Job Description AREA15 is an immersive entertainment and event destination that blends art and music in a dynamic environment. We are a hub for creativity, innovation, and unique experiences. AREA15 is seeking a product leader to own its ticketed product portfolio, including à la carte experiences, bundled passes, upgrades, and add-ons, from concept and launch through optimization and retirement. Reporting to the SVP, this role builds and manages the product roadmap, designs bundle and pass structures that grow average transaction value and conversion, and partners with Revenue Management on pricing, promotions, and yield. The position analyzes sales performance and guest feedback to improve existing products and develop new offers, works with tenant and venue partners on cross-venue bundles, and leads go-to-market planning with Marketing, Onsite Ticket Sales, Group Sales, and Guest Experience to ensure every product is set up accurately, communicated clearly, and positioned for success.

Own the AREA15 ticketed product portfolio across à la carte experiences, bundled passes, upgrades, and add-ons, covering the full lifecycle from concept and launch to optimization and retirement.
Design bundle and pass structures, including tiers, inclusions, validity rules, and restrictions, that grow average transaction value and conversion.
Analyze sales mix, attach rates, bundle take-rate, redemption, and channel performance to identify growing, underperforming, and cannibalizing products.
Manage product setup and accuracy in ticketing, POS, and e-commerce platforms, including inventory, rules, and integrations.
Lead go-to-market planning for new products with Marketing, Onsite Ticket Sales, Group Sales, and Guest Experience, including positioning, sales enablement, and training materials.
Continued review of sales materials such as kiosks, website, etc. Establish product KPIs, run tests such as A/B tests, pilots, and limited-time offers, and report results and recommendations to the SVP.
Ensure product terms, refund and exchange policies, and guest-facing descriptions are clear, consistent, and compliant.
Adhere to department and company policies and procedures.
Work various shifts, including nights, weekends, and holidays.