Community Liaison / Assisted Living

Community Liaison
At Crossbridge Hospice, we believe a role is truly fulfilling when it aligns with your personal values, reflects your interests, leverages your strengths, and supports your professional growth. By thoughtfully matching people with roles that resonate with their purpose and aspirations, we foster a culture rooted in authenticity, innovation, and shared growth. When individuals bring their whole selves to work, remarkable things happen—for our teams, our patients and their families, and the communities we serve.
To provide compassionate, patient-centered hospice care that honors the dignity of every individual; people taking care of people.
At Crossbridge Hospice, we recognize your unique talents, nurture your growth, and celebrate your compassion. Together, we're building a community that leads with integrity and serves with heart.

Competitive compensation + Bonus Incentive Plan

• Health, Dental, Vision, Disability & Life Insurance
• 401(k) Retirement Plan
• Tuition Reimbursement
• Professional Licensing & Certification Renewal Reimbursement
• Paid Time Off + Paid Holidays + Floating Holidays
• Mileage Reimbursement
• The Community Liaison serves as a vital connector between our healthcare services and the community. This role is responsible for driving business development and managing both inbound and outbound communications. The Community Liaison acts as the local market leader for B2B (business-to-business), B2C (business-to-consumer), and DTC (direct-to-consumer) engagement, representing our organization to referral partners, patients, and caregivers.

Identify opportunities for in-services in the health care community and coordinate their implementation with appropriate persons
Build and maintain strong relationships with referral sources such as hospitals, physician offices, senior living communities, and other healthcare providers.
Identify and pursue new business opportunities to grow patient census across service lines.
Represent the organization at community events, health fairs, and professional networking functions.
Educate patients, families, caregivers, and legal representatives (POAs, guardians) on the benefits and services offered through Hospice.
Develop relationships with medical staff offices, hospitals and nursing homes; act as a consultant to medical staff and hospital committees, as required to provide hospice and end-of-life information
Ensure timely follow-up on referrals and maintain accurate documentation of outreach activities.
Provide formal and informal education opportunities with physicians, physician office staff, hospital social workers/discharge planners/patient unit staff, nursing home staff and staff in community agencies.
Collect and analyze data of referral patterns from all referral sources, to include physicians, social workers, discharge planners, hospital vs community physicians and SNFs.
Maintain a thorough knowledge of the community's health care market, competition, consumer demands and governmental policies which influence the agency's outreach goals and access for patients/families
Act as the face of the organization in the local market, promoting brand awareness and trust.
Proven experience in healthcare marketing, sales, or community outreach—preferably in home health, hospice, or a related field.
Demonstrated ability to meet or exceed performance goals and key performance indicators (KPIs). Community engagement metrics
Knowledge of customer referral source [CRM] management systems for activity tracking
Preferred candidates will have a track record of using data to drive decisions, improve outreach strategies, and contribute to overall business development goals.