Head of Marketing and Advertising

Role: Director of Marketing

NE Ohio - Eastern Suburbs in office

Manufacturing and Distribution ( a company that domestically makes and sells goods)
Parts, engines, trucking, automotive, commercial manufacturing.

Experience with B2B and B2C both organic and digital with a national reach. Experience working with Big Box retail, Amazon 3P, and up-fitter networks.

Our company, a leading manufacturer, is seeking an experienced and passionate Director of Marketing to spearhead our strategic direction and day-to-day operations. You will oversee a talented team, driving the development and execution of impactful marketing initiatives across all channels.

Shape and execute digital experiences, manage marketing campaigns, and oversee tradeshows.
Revitalize marketing strategy leveraging strengths in print, traditional, and third-party e-commerce.

Increase customer "share of wallet"
Increase Market Share in brick and mortar and digital channels.
Drive positive brand association.
Develop and implement a comprehensive marketing strategy that leverages our current strengths while embracing innovative digital approaches.
Design and implement user-centered digital experiences (UX) that resonate with multiple, distinct target audiences, solve customer issues, and drive growth.
Manage all digital, print, tradeshow, and account-driven marketing initiatives.
Oversee content management across online sales channels, ensuring consistent messaging and brand identity.
Lead the execution of effective digital marketing campaigns, including social media, paid advertising, and SEO.
Develop and execute engaging email marketing campaigns that drive conversions and generate leads.
Produce and manage large-scale tradeshow exhibits that effectively showcase our products and solutions.
Analyze marketing data and metrics to track performance and identify areas for improvement.
Foster a collaborative and results-oriented marketing culture.

Proven marketing leader: 5+ years of leadership experience with a successful track record of driving marketing initiatives and achieving business goals.
Possesses a talent for developing and executing comprehensive marketing plans across channels.
Digital marketing expert: Extensive experience with user-centered design, digital campaign management, content management, email marketing, analytics, and Amazon 2P and big box retail channel management
Demonstrated ability to implement projects on time at a competitive cost, exceeding expectations with measurable outcomes.
Bachelor's degree in business administration, marketing, communications, or a related field. (8+ years of marketing and/or sales experience.
~ Experience managing multiple teams.

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