Head of Influencer Marketing

As Influencer Marketing Manager, you will lead the day-to-day execution of our influencer program while owning how we measure its success and demonstrate its return on investment. You will manage a team of influencer specialists and work directly with talent, agents, and internal partners.

Oversee creator communications and provide hands-on support throughout the partnership lifecycle, from outreach and onboarding to briefing, content delivery, payment and performance analysis

Build and maintain long-term relationships with creators, talent managers, and agencies to drive loyalty, preferred rates, and repeat partnerships

Evaluate incoming and proposed influencer deals, determining which are worth pursuing based on audience fit, performance potential, and cost

Directly manage relationships with celebrity and macro influencers, including negotiation oversight and content planning

Review creator content to ensure it meets brand standards, messaging requirements, and campaign objectives

Track influencer performance against established KPIs and report results to stakeholders on a regular cadence

Program management

Manage influencer budgets and allocate spend across creators, tiers, and platforms to maximize return

Brand, Product Marketing, Growth Marketing, Legal, Finance) to support ongoing marketing campaigns and integrate creator activity into broader plans

Lead, coach, and develop influencer specialists who negotiate creator contracts, setting priorities, deal guidelines, and quality standards

outreach, tracking, reporting, payments) to increase team efficiency and scalability

Develop influencer strategies and programs aligned with overall brand and business objectives

Research industry trends, emerging platforms, and competitor activity, and translate findings into actionable recommendations

5-7 years of experience in influencer, creator, or social media marketing, including experience managing celebrity or macro talent

Proven experience managing budgets and negotiating or overseeing creator contracts

Strong analytical skills, with experience in attribution, performance reporting, and ROI analysis

Excellent communication, relationship-building, and negotiation skills

Strong understanding of TikTok, Instagram, and YouTube creator ecosystems

Ability to manage multiple priorities in a fast-paced environment

Experience in health, fitness, nutrition, or consumer subscription apps

Familiarity with mobile measurement partners, affiliate platforms, and creator management tools

support teammates and members.

Live Good Health — champion healthy habits and balance in how we work and what we ship.

Be Data-Inspired — ground decisions in research and data; Leave it Better than You Found It — raise quality, clarify systems, and document as you go.

deliver impact with craft and accountability.

In addition, MyFitnessPal offers a wide range of comprehensive and inclusive employee benefits for this role including healthcare, parental planning, mental health benefits, annual performance bonus, a 401(k) plan and match, responsible time off, monthly wellness and technology allowances, and others.

Exciting Full-Time Employee Benefits, Perks and Culture

We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Enjoy a flexible time-off policy with our Responsible Time Off benefit.

Give Back: Use your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service.

Take control of your career through our mentorship program where, if you'd like, you will be matched with a teammate who can help you scale your skills and propel your growth.

Family-Friendly Support : We understand the complexities of starting or expanding a family, which is why we provide best-in-class comprehensive assistance for fertility-related matters.

Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make.

Access our virtual learning and development library, and participate in training opportunities to continuously grow and enhance your skills.

Championing Inclusion : Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization.

Take advantage of our competitive medical, dental, and vision benefits that cater to your holistic healthcare needs. Feel secure and supported on your wellness journey.

Secure Your Future: Benefit from our retirement savings program, giving you peace of mind for your financial goals. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, religion, military or veteran status, sex, gender, marital status, gender identity or expression, sexual orientation, national origin, age, or disability.