Head of Programme Management

GTM Program Manager

Specialty Printing & Technology Solutions (SPTS) is looking for a highly motivated and strategic Go-to-Market (GTM) Program Manager to drive commercial readiness, market activation, and business growth initiatives across our specialty printing portfolio.

SPTS brings HP's industry-leading Thermal Inkjet (TIJ) technologies-including TIJ 2.5, 4.0, and 5.0-to market through a global network of OEM partners. These partners create innovative specialty printers used in diverse, fast-growing applications such as Coding & Marking, Packaging, Specialty Industrial Applications, and Direct Mail, extending HP technology far beyond its traditional markets.

This role serves as a critical bridge between product management, marketing, sales, and OEM partners to ensure successful launch execution and sustained business performance. For someone passionate about program management, go-to-market strategy, and technology-driven growth , this role provides meaningful opportunities to learn, stretch, and advance-while making a visible contribution to a global business.

Identify risks and dependencies and develop mitigation plans

Partner with regional marketing teams to execute campaigns, promotions, and customer engagement programs.

Support development of sales enablement assets, customer communications, and competitive positioning materials.

Coordinate global and regional initiatives to increase market awareness and customer adoption

Collaborate with strategic partners and channel organizations to improve market reach and business performance.

Support initiatives that drive preference for HP technologies and solutions within target markets.

Strengthen industry influence through strategic engagement with trade associations and market intelligence initiatives that support SPTS growth.

Drive awareness and positive market perception of HP Thermal Inkjet solutions through targeted media and influencer engagement in partnership with Marketing Communications.

Trademark and Brand Management

Lead ingredient branding initiatives aligned with HP's corporate brand strategy and partner ecosystem.

Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.

• Typically has 7-10 years of work experience, preferably in marketing, sales, channel, or a related field.

Agile Methodology

• Customer Relationship Management
• Data Analysis
• Digital Marketing
• Key Performance Indicators (KPIs)
• Product Management
• Project Management
• Digital Fluency
• Customer Centricity

Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

The pay range for this role is $116,150 to $182,400 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Health insurance

• Dental insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview)

These may be subject to change and additional functions may be assigned as needed by management.

Full time

Shift -

Shift 1, 0% premium (United States of America)

Travel -

Relocation -

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