Head of Marketing (Temp)

Position Title : Director of Marketing

Marketing

Reports To: Chief Marketing & Product Development Officer

FLSA Status: Exempt - Full time

The Director of Marketing is responsible for developing and leading Baileys marketing strategy and execution to drive revenue growth, strengthen brand performance, and improve commercial alignment across our diverse customer channels. This role oversees campaign strategy, demand generation, channel marketing, and commercial marketing efforts, ensuring that marketing investments are prioritized effectively and aligned with Sales, Brand, and Product Development. As a leader within the organization, this role is accountable for improving marketing effectiveness, strengthening sales and customer support, and ensuring Baileys marketing efforts translate into measureable business impact and profitable growth. Operating within the horticulture industry, the Director will navigate a unique B2B and B2B2C environment spanning growers, independent garden centers, mass merchants, landscape professionals, and consumer-facing brands.

Comprehensive benefits package including medical, dental, and vision insurance; Flexible Spending Accounts (FSA); short- and long-term disability; discretionary bonus program; basic and supplemental life insurance; relocation assistance; Marketing Strategy & Commercial Growth Set and lead the marketing strategy to support revenue growth, business priorities, customer and channel engagement, and long-term brand performance.

Brand & Portfolio Strategy Provide strategic marketing direction for Baileys corporate and consumer brands and product portfolio, ensuring market positioning supports customer needs and business growth.

Demand Generation & Channel Marketing Lead strategies that build demand across Baileys B2B and B2B2C ecosystem, strengthening Marketings contribution to customer engagement, sales effectiveness, and commercial results.

Marketing Investment & Performance Own marketing priorities and budget allocation, using performance data, customer insights, and business results to determine where resources will have the greatest impact.

Market & Customer Insights Translate customer, market, competitive, and industry insights into strategic recommendations and business decisions.

Sales & Cross-Functional Partnership Partner with Sales, Product Development, Communications, and senior leadership to align priorities, strengthen go-to-market execution, and bring integrated commercial initiatives to market.

Marketing Organization Leadership Lead and develop and insipire the Marketing team, establishing clear priorities, accountability, and capabilities needed to execute the companys marketing strategy.

Bachelors degree in Marketing, Business, Communications, or related field; 8+ years of marketing experience, preferably within B2B, B2B2C, multi-channel, horticulture, agriculture, consumer products, or similarly complex business environments

• Proven results developing and executing marketing strategy and driving business growth
• Experience leading and developing high-performing marketing teams, including setting priorities, building capabilities, and managing through change
• Strong business acumen with understanding of P&L drivers, including revenue growth, pricing, margin, channel dymanics and marketing investment
• Experience managing significant marketing budgets, prioritizing investments, and evaluating effectiveness and return
• Ability to translate strategy into execution and deliver on committed financial and operational goals

At Bailey, we're all about growing plants, partnerships, and people.

Bailey Nurseries is a fifth-generation, family-owned horticulture company serving customers across North America and globally. Through Bailey and our consumer brands, we work across the horticulture value chain from breeding and product development to growers, retailers, landscape professionals, licensees, and consumers.

For over a century, we've been rooted in family values, quality products, and exceptional service. Whether you're working in our fields, our offices, or alongside our customers, your contributions are valued and celebrated.

Together, were dedicated to enriching lives by growing trusted plants, building strong partnerships, and creating a workplace where people can flourish. Were more than a place to work - were a community where your ideas, efforts, and dedication make a lasting impact. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, or any other legally protected status. If you need assistance or reasonable accommodation during the application process, please contact our HR team.

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