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What to expect at a job fair in 2023

What to expect at a job fair in 2023

Although many job fairs happen between May and July, they can take place any month of the year. Attending such an event is an excellent opportunity for companies and job seekers. If you want to know what to expect from most job fairs in 2023, this guide is precisely what you need.

Overview of a job fair

So what is a job fair, and how is it different from a career fair? A job fair is a specialized event that connects employers and potential candidates offline or online. The purpose is to network, present current job openings, and recruit talent. Usually, job fairs happen offline. But in recent days, it is not a rare occurrence to visit an online job fair.

A career fair is a term often used interchangeably. However, it is a bit different. A career fair is usually geared toward students and future graduates. It is more informal and involves more networking between various individuals and companies. The point of a career fair is not to hire someone on the spot but uncover prospective employers for students and showcase the potential opportunities in a field. Participating companies tell more about specific positions, the hiring process, and what skills students need to apply.

A job fair is more targeted at professionals. A future employer is interested in finding potential candidates and screening them on the spot. It is like speed dating for hiring managers and prospective employers in many ways.

Purpose of attending a job fair in 2023

Why would you attend a job fair in 2023? The first and most common answer is to find a new job. That’s the primary purpose of such events. Job fairs offer the opportunity to meet several employers and find out whether you are a good match for each other.

If you are in the job search state in your career, it is a powerful way to find a potential company to work for and your next job. Also, meeting representatives in person allows for learning more about company culture and making a positive impression.

Job seekers can also visit a job fair to get their name out there, impress employers, and make essential connections in the industry. Even if you do not qualify for currently open positions, you can always leave your resume and get a follow-up email when a suitable job opening appears.

What to Expect at a Job Fair in 2023

To make this experience successful, job seekers need to prepare accordingly. You need to know what to expect from career fairs and what to take to a job fair with you. As for 2023, the massive emphasis of such events is on technology, new ways of communication, and innovation. Let’s dive into the details of what to expect from hiring managers and potential employers at such a networking event.

Enhanced Virtual Interaction and Networking

Besides other things, job fairs provide a good representation of what the industry is all about right now. Some focus on one sector, while others give a company space from any sphere.

Digitalization is a huge trend for many organizations. And job seekers can expect chances of virtual interaction and networking opportunities. For instance, even ten years ago, it was hard to imagine that someone would host such an event online. But with modern technology, it is possible and incredibly convenient. From digital business cards to online interviews, many employers are excited about new ways of virtual interactions.

Increased Focus on Technology, Automation, and Artificial Intelligence (AI)

These three terms are buzzwords and significant trends that almost any potential employer values. Automation is all about enhancing processes and making them faster and more productive. It allows a company to free valuable resources for more creative tasks.

AI is used in many ways by a huge number of companies. So you can expect high interest in job seekers with this specific competency and skill set. A job seeker with experience in automation, AI, Machine learning, or Data Science has a competitive advantage in terms of a job application.

If you are interested in new developments in this regard, attending a job fair might be a great way to learn about new opportunities and innovations. Overall, it is an excellent way to do some research into skills that are in high demand and be more prepared for a job search. So even if you are not looking into new jobs right now, it can be precious for the future.

More Opportunities for Professional Development

Another thing you can encounter during a job search at a job fair is a trend for more professional development opportunities. Although the job market has slowed down a bit, there is still a demand for high-quality professionals. Companies often have to fight for talent. So they are prepared to offer various opportunities to make their company more attractive to other job seekers.

In 2023 it is not enough to only offer a competitive salary. Companies that are interested in top specialists need to prepare a decent benefits package. And in most cases, it involves professional development options for a position. For instance, a recruiter might tell you about internal training and educational courses. Or the company can offer external education for prospective employees. The goal is to develop advanced skills and become a better professional.

Greater Emphasis on Job-Seeking Strategies

You can learn more about job search and the most effective strategies when visiting a job fair. It is crucial for further career advancement and making connections in the field.

You might plan your next steps better, collect business cards, or learn about the most common questions recruiters ask. You can also speak to other job seekers, share experiences, and learn more about the industry.

Wider Range of Employers Participating in the Fair

In 2023, a job fair usually hosts all types of companies. So it is good to always have copies of your resume with you. You may not have considered a specific company, but after the conversation with recruiters, you are interested in applying.

A job fair can be a perfect opportunity to look into different industries for job seekers who want to change their careers. You may learn more about jobs available for your skill set in other spheres. For businesses, it is essential to participate in such events to collect valuable leads and build brand awareness.

More Personalized Careers Services and Advice Available at the Fair

The general trend of personalization continues in the job fair world. Nowadays, a person can expect more individualized advice from recruiters. Or there might be orientation activities to learn more about a position or specific role.

Career coaches and advisors can offer guidance regarding job search and career development.

Preparing for the Job Fair in 2023

So you are going to a job fair. Here is how to come prepared.

Research Employers Ahead of Time

Maybe you are interested in a specific company. Or perhaps you want to do a little bit of research. In any case, learn who will be at the job fair ahead of time. This way, you can prepare your resume, business cards, and answers to common questions from recruiters.

You can read a business’s mission statement or visit all company websites beforehand. In such a case, you’ll know what to expect. And you’ll appear as an interested and motivated professional. Visit social media pages to learn more about company culture and open positions.

Update Your Resume and Skills

Besides a business card, you must have several copies of your resume. In this case, you give it to a recruiter and apply for a position immediately. Recruiters value all the leads. And even if you do not get an interview or job offer the next day, you will be in their database of potential candidates.

Make sure your resume is up to date and features the most valuable skills, competencies, and experiences. It must make a lasting impression on any recruiter you speak to at the event.

Practice Interviews and Networking

You also need to prepare yourself for several hours of networking. Some find it easy; for others, it might be more challenging. In any case, you need to:

  • Remember about body language and appear confident;
  • Prepare to keep the conversation going (think of questions you might ask a recruiter);
  • Keep a note of your facial expressions and language use. Often a job fair serves as the first screening interview. So first impressions are crucial. Make sure you wear your name tag and appear friendly and open. A smile makes a big difference;
  • Keep appropriate eye contact during the conversation;
  • Think of the questions a recruiter might ask you based on your resume and experiences. Think of how you would answer them.

Talk about all things professional at the event. Refrain from getting side-tracked into unrelated issues or topics. Ask relevant questions and participate in discussion when you have something valuable to add.

Bring Business Cards to Exchange with Employers

A business card is your friend at such an event. Giving it to a recruiter shows your interest and makes a good impression. Also, it is a great way to make it into a priority list, even if you forgot your resume at home.

Your business card must feature your name, current position, and ways to contact you for a further interview or collaboration.

Develop an Elevator Pitch

If you are looking into a specific business or job, you need to prepare an elevator pitch. It is a short description of who you are, what you do, and how you can be a great addition to the team. You can research what a business is looking for to get a better idea. Look online for openings they have, people they hire, and skills they are looking for.

Consider the values and mission statement of the business. Talk to representatives about opportunities and professional development. Such a pitch is your best bet to get attention and become a potential candidate for a job.

So talk only a little about something that has nothing to do with the business, role, or your qualifications. Have your card and resume ready. An elevator speech should not be 15 minutes long. It is a bit longer than a resume summary. But it needs to be impressive enough to land you an interview.

Make a Professional Impression by Dressing Appropriately

Of course, it is essential to look the part. Treat this event as an interview and dress accordingly. The specifics depend on the role and business you are looking into. For example, IT agencies are more laid-backed in terms of dress code than Banking and Finance industry.

In any case, you need to feel confident and look good. Use a name tag and place it strategically so people can remember you.

A job fair is a powerful opportunity to meet prospective employers and land an interview. Make sure you know what to expect and what to take with you. Follow these tips, and you’ll land a job of your dreams in a short time.

Date: 8 July 2023
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