Vice President, Martech Operations and AI Enablement Lead

Job Description

Join the Marketing team!

As the Martech Operations and AI Enablement Lead in Marketing, you will lead a role that is intentionally balanced between Channel Execution and Operations and technology transformation. Approximately half of the role is focused on operating discipline, team enablement, execution quality, controls, capacity, service delivery, and continuous improvement across marketing operations. The remaining focus is on operationalizing Martech platforms, AI-enabled capabilities, workflow modernization, and process efficiency in partnership with Product, Technology, Data, Controls, Channel Execution, and business teams. The role requires working knowledge of Martech tools and platforms, experience running or enabling Martech operations teams, and the ability to connect technology delivery to measurable marketing impact.

  Job responsibilities

• Lead Martech operations transformation initiatives while maintaining a strong operating focus across Channel Execution, service delivery, execution quality, controls, and speed to market.
• Operationalize technology capabilities by defining use cases, operating routines, process changes, controls, adoption plans, and measurable outcomes.
• Partner with Product and Technology teams to translate marketing needs into platform requirements, backlog priorities, release readiness, and adoption plans.
• Assess current Martech tools, workflows, data handoffs, and execution processes to identify opportunities for simplification, automation, and efficiency.
• Drive AI enablement opportunities that support productivity, quality assurance, decision support, content or workflow acceleration, and human-in-the-loop controls.
• Lead cross-functional change management across Marketing, Channel Execution, Data, Controls, Risk, Legal, Compliance, Product, and Technology partners.
• Establish governance routines and performance measures to monitor adoption, operational impact, process adherence, and continuous improvement.
• Guide Martech operations and channel execution teams through process transformation, operating model changes, role clarity, training, adoption, and post-launch stabilization.
• Create executive-ready updates that clearly communicate business impact, risks, dependencies, decisions, and next steps.
• Build scalable playbooks, documentation, operating models, and readiness materials that help teams sustain new Martech and AI capabilities.

Required qualifications, capabilities, and skills

• Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, or related field.
• Experience leading Martech operations, marketing technology implementation, digital transformation, campaign operations, workflow automation, or AI enablement initiatives.
• Working knowledge of Martech tools and platforms, including campaign management, workflow, CRM, data activation, decisioning, personalization, marketing automation, Adobe, Segment, Tableau, Excel, SQL, or Python.
• Proven experience in data analytics, customer segmentation, audience strategy, measurement, or data-driven marketing execution.
• Experience improving and operationalizing technology capabilities that impact marketing execution, controls, productivity, operational efficiency, and business outcomes.
• Experience running, supporting, or transforming Martech operations or channel execution teams, including operating routines, service delivery, controls, capacity, quality, and performance management.
• Strong understanding of digital marketing principles, process transformation, change management, operating models, adoption planning, controls, and operational efficiency levers.
• Ability to translate business requirements into technical specifications and distill complex technical problems for non-technical business partners.
• Ability to connect platform capabilities to practical business use cases, process changes, training needs, and measurable impact.
• Team player with ability to build strong cross-business relationships across Product, Technology, Data, Operations, Controls, Risk, Legal, Compliance, and business stakeholders.
• Strong communication skills with the ability to influence, manage, and clearly articulate priorities, risks, decisions, and outcomes to project stakeholders and senior management.

 

Preferred qualifications, capabilities, and skills

• Experience with enterprise marketing platforms, campaign workflow tools, customer data platforms, Salesforce Marketing Cloud or similar marketing automation tools.
• Understanding of responsible AI practices, automation design, governance, data controls, and human oversight in marketing use cases.
• Experience with Agile delivery, product backlog management, release readiness, user acceptance testing, and platform adoption.
• Experience in financial services, regulated industries, or environments with rigorous control and documentation expectations.
• Experience building transformation roadmaps, business cases, executive materials, and operating model recommendations.

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.