AI Strategy Lead-Vice President-Channel Strategy and Optimization

Overview

Performance Marketing, Operations & Transformation (PMOT) serves multiple stakeholders and diverse business goals across the Chase business. Guided by our overarching brand strategy and business partners’ objectives, we lead owned channel strategy & innovation, enablement & execution, and investment optimization to drive our shared performance goals.

Job Summary: As an AI Strategy Lead- Vice President on the Channel Strategy & Optimization (CSO) team, you will identify, develop, support, and lead high-impact AI use cases that will transform the foundational processes and analytics that support our remit. This role partners closely with the channel leads within the CSO team, our Data & Analytics (D&A), Product and Controls to integrate AI solutions into our broader body of work. You should have a proven track record of using technology/AI to innovate, a passion for digital marketing strategy, an analytical mindset and exceptional partnership abilities.

Responsibilities

• Identify, develop, prioritize, and lead high-impact AI use cases for Channel Strategy & Optimization, ensuring alignment with broader Marketing Transformation objectives
• Manage pilot projects to test and validate AI applications across CSO team. Gather, and consolidate feedback to drive continuous improvement and scaling of successful solutions
• Establish clear metrics and frameworks to measure the ROI and effectiveness of AI initiatives
• Provide guidance and support to CSO channel teams in the onboarding of the AI solutions, partnering with them to ensure all requirements for efficiency, efficacy and output are met
• Partner with other PMOT teams, Data & Analytics, Marketing Product, and Controls to integrate AI solutions seamlessly into CSO’s and supporting processes and platforms
• Document and disseminate best practices, key learnings, and success stories to accelerate AI adoption and foster a culture of innovation across the organization
• Develop, test, and refine text-based prompts for LLMs and other generative AI tools to ensure AI models produce high-quality, accurate and relevant content. Monitor and analyze AI output, making data-driven adjustments to improve the prompt generation process and overall system performance
• Build and maintain an internal library of successful prompts and syntax guidelines for consistent and organized use
• Stay current with the latest advancements in AI, ML and natural language processing to incorporate new techniques and best practices

Required qualifications, capabilities, and skills

• Bachelor’s degree required in Marketing, Business, Computer Science, or related disciplines
• 5+ years in Marketing, AI Innovation, or platform leadership roles
• Experience with AI platforms, data analytics, and project management
• Strong understanding of AI concepts, tools, and their application in Marketing
• Strong written and oral presentation skills, with the ability to convey information simply and clearly to users and business partners
• Proven ability to prioritize and manage multiple projects effectively
• Demonstrated understanding of marketing strategy, process and analytics

Preferred qualifications, capabilities, and skills

• Advanced degree preferred
• Experience leading AI or technology-driven innovation projects at scale, preferably in a Financial Services or Marketing context
• Demonstrated ability to measure and articulate business impact of technology initiatives
• Excellent communication, facilitation, and stakeholder management skills
• Experience collaborating with cross-functional teams and external partners
• Strategic thinker with a results-driven approach and passion for innovation and continuous learning

Chase is a leading financial services firm with broad solutions to help households and small businesses achieve their financial goals. We are committed to equal opportunity and inclusion in our workforce. We provide a competitive total rewards package, including base salary determined by role, experience, skill set, and location, and may offer incentive compensation where applicable. Benefits include comprehensive health care coverage, retirement savings, and other programs based on eligibility. Details about total compensation and benefits are provided during the hiring process.

Equal Opportunity Employer/Disability/Veterans. We do not discriminate on protected attributes and provide reasonable accommodations for applicants and employees. See our FAQs for information about accommodations.