Marketing Director

Marketing DirectorStrand Bookstore is hiring for a Marketing Director Position in East Village, New York City. Base pay starts at $33.65/hr. #TransparentPay #TransparentSalaries #NYCJobs #SalaryTransparencyStrand Book Store, also known as The Strand, is an independent family-owned bookstore known for having over 18 miles of new, used, and rare books with three locations operating in New York City. Established in 1927, The Strand is also known for its bookish gifts & merchandise (including the iconic Strand Tote), literary events, the Books by the Foot program, and its subscription services.The Communications Director will be responsible for building and driving all aspects of communications and marketing for Strand Book Store. They will work closely with the CEO, COO, and other departments to develop comprehensive marketing strategies to both promote and drive sales for the 94-year-old NYC institution. This individual will oversee the website, social media, email marketing, partnerships, subscription programs and work closely with creative to align in-store marketing with digital marketing.Responsibilities:Develop a 360 communications strategy by working with necessary internal and external parties to increase awareness of The Strand, both locally and internationally, while also driving digital sales via Strand Book StoreWorks directly with senior management to develop marketing programs, design marketing strategies and implement marketing campaigns.Develops and manages annual marketing budgets for the organization, regularly monitors expenditures; prepares summary assessments and reports.Conducts market research and analysis, and establishes data management and tracking systems to improve the company's marketing efforts.Ensure Strand Book Store (The Strand's primary e-commerce platform) is creatively and functionally aligned with the overall strategy by managing the teams responsible for back-end and front-end web developmentLead front end marketing efforts and develop new strategies for growth of ecommerce and brand awarenessCoordinate with stakeholders, and external partners, to promote success of activities and enhance the company's presence online and in the local marketplaceStrategizing and executing social media, email, SMS, and various other digital marketing platformsServes as public information contact, when appropriateOversee promotions and partnerships associated with Strand's subscription services (The Book HookUp and Pick of the Month)Project manage creative development for digital and in-store creative as outlined in the overall communications strategy.Develop monthly reports on performance analytics such as sales, social media engagement, and email KPIsWork with location scouts and production companies for on-location film and TV shootsQualifications:3-5 years of Communications/Marketing ExperienceDemonstrates strong emotional intelligence in interactions, negotiations, and communicationsDemonstrated record of success in development, alignment, and deployment of communications strategiesStrong understanding of Google AnalyticsKnowledge of digital and social media trendsExperience managing or overseeing teams both internal and externalAbility to generate ideas, both independently and in collaboration with others, and see through ideas to completionExperience with media relations and communicating with reportersExcellent oral and written communications skillsStrong analytical, problem solving, and project management skillsA love of books!NOTE - Tax withholding is calculated using Federal and New York State 2022 income tax guidelines. For simplification, we've assumed "single" marital status and no additional income. This does not represent any legal authority and is just an estimate used for approximation purposes.