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Email Marketer & Copywriter

$60k - $70k

The Grace Company

Email Marketer & CopywriterGrace Company is seeking a self-driven and creative Email Marketer & Copywriter to join our dynamic in-house marketing team. This role is perfect for someone who thrives on both strategy and execution - a storyteller who loves crafting compelling campaigns that inspire, convert, and build lasting customer relationships.You'll take full ownership of our email marketing program - from designing and scheduling beautiful, high-performing campaigns to refining automations, building new funnels, and crafting copy that brings our products and brand to life. Beyond email, you'll be the go-to copywriter, shaping how we speak to quilters and creators through blogs, ads, taglines, and our website.If you're equal parts creative and analytical, and love the challenge of turning strategy into measurable growth, we'd love to meet you.Email Marketing & StrategyManage, optimize, and expand our existing email automations, flows, and campaigns.Design engaging, on-brand email layouts and graphics that enhance storytelling and conversion.Develop and implement a comprehensive email strategy that deepens engagement and drives revenue.Collaborate with product and digital teams to align email content with launches, promotions, and brand initiatives.Monitor performance metrics, test variations, and report insights to improve results continuously.Copywriting & Content CreationWrite clear, creative, and persuasive copy for marketing emails, website pages, blogs, print ads, and other marketing materials.Partner with the Digital Marketing Manager to refresh and elevate website copy as part of our site revamp.Develop messaging that unify our brand voice across channels and initiativesContribute ideas to campaigns, product storytelling, and cross-channel content strategies.Who You AreAn independent problem-solver: You take initiative, stay organized, and manage multiple projects without heavy oversight.A strong writer: You know how to adapt tone and structure for different audiences and goals.A strategic thinker: You see beyond tasks - understanding how each campaign fits into the bigger marketing picture.A designer's mind: You enjoy making emails visually appealing and cohesive with brand aesthetics.A team player: You collaborate effectively, bringing creative energy and constructive ideas to group projects.Qualifications2+ years of experience in email marketing, digital copywriting, or a related role.Proficiency in an email marketing platform (Klaviyo experience is a big plus).Excellent writing, editing, and proofreading skills.Strong understanding of customer journeys, funnels, and A/B testing.Familiarity with basic design tools (e.g., Canva, Photoshop, or email builders).Organized, detail-oriented, and able to meet deadlines independently.What You'll AccomplishIn Your First 3-6 Months:Take ownership of our email automations and campaigns.Improve performance through testing and optimization.Play a key role in rewriting and enhancing our website content.In the Long Run:Build and lead a high-performing email program that measurably drives engagement and sales.Shape the Grace Company's voice across digital and print platforms.Become an essential creative strategist within the marketing team.Compensation & BenefitsSalary: $60,000 - $70,000, depending on experience and skillsTime Off: 10 paid vacation days + 6 holidays + 2 floating holidaysHealth Coverage: Medical, Dental, and Vision InsuranceRetirement: 401(k) with 4% company matchOther: Accrued sick time off, supportive team culture, and a beautiful office environmentAbout Grace CompanyFor over 35 years, Grace Company has been a leader in the quilting manufacturing industry - connecting quilters around the world to their passion through innovation, craftsmanship, and care. From our high-quality machines and frames to our creative tools and accessories, we make quilting easier, more enjoyable, and more accessible for everyone.We sell directly to consumers, collaborate with OEM partners, and support an extensive dealer network - always putting our employees and customers first.If you're ready to bring your creativity and strategy to a brand that's built on passion and purpose, we'd love to meet you.How to ApplyAlong with your resume, please include 2-3 samples of relevant work - this could be email campaigns, copywriting examples, or creative projects that showcase your writing and marketing skills. A personal portfolio or link to past work is also welcome. Don't worry if your experience is from different industries - we're looking for clarity, creativity, and initiative.Apply now and help us craft the future of quilting.

Vacancy posted 2 days ago
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