Director, Product Marketing

Overview

Director of Product Marketing role at Sortly. This position owns the strategy and execution for how Sortlys products are positioned, launched, and scaled in the market to drive customer adoption and revenue growth.
What Youll Do

Go-to-Market Leadership: Develop and execute global GTM strategies for new products, features, and market segments.
Positioning & Messaging: Define clear, differentiated value propositions and ensure consistent messaging across all channels and materials.
Market & Customer Insights: Lead market research and competitive analysis to identify trends, customer needs, and opportunities.
Enablement & Collateral: Create marketing and sales materials—including case studies, whitepapers, webinars, and videos—to support internal teams and engage external audiences.
Cross-Functional Collaboration: Partner with product, sales, and marketing teams to align roadmaps and deliver integrated campaigns that drive adoption and retention.
Performance Optimization: Establish KPIs, analyze campaign performance, and refine strategies to maximize ROI and growth.
Requirements

7-10 years of product marketing experience with a proven record of driving growth in B2B SaaS environments
Expertise in crafting GTM strategies, leading product launches, and enabling sales teams
Strong analytical and storytelling skills with the ability to translate data and insights into actionable plans
Experience in inventory management, asset tracking, or procurement solutions is highly desirable
Comfortable operating in fast-paced, dynamic environments and managing multiple initiatives simultaneously
Salary

Base pay range: $160,000.00/yr - $190,000.00/yr
About Sortly

Sortly is a simple, multi-device inventory management solution. Our visual & intuitive approach to inventory enables thousands of SMBs and teams within iconic corporations, government entities, music bands & sports teams to stay on top of their consumables, assets, and material things. We are distributed and remote-first with teams across 4 countries.
Our values
Real - We lead with authenticity, show transparency through being honest and clear, and take accountability by owning our actions and outcomes.
Inspiring - We think big, empower others to achieve their best, and celebrate wins by recognizing contributions.
Smart - We ask why, seek to understand deeply, embrace growth mindset, and drive decisions with data.
Empathetic - We listen with an open mind, show up to make others feel valued, and consider how our actions impact others.
Why join Sortly

Opportunity to work with a passionate and dedicated team
A culture that fosters innovation, growth, and collaboration
Competitive salary and benefits package
Chance to make a significant impact on the future of inventory management
Annual off-site retreats
Home office stipend
401k match
Yearly learning and development reimbursement
New York, NY; United States locations may have varied salary ranges. This listing reflects compensation levels benchmarked for geographic location and is subject to market data and our compensation philosophy.

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