Manager Product Marketing

Overview

About Us InMobi is the leading provider of content, monetization, and marketing technologies that fuel growth for industries around the world. Our end-to-end advertising software platform, connected content, and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses everywhere. InMobi Advertising is an end-to-end advertising platform that helps advertisers drive real connections with consumers. We drive customer growth by helping businesses understand, engage, and acquire consumers effectively through data-driven media solutions. Learn more at advertising.inmobi.com. Glance is a consumer technology company that operates disruptive digital platforms, including Glance, Roposo, and Nostra. Glance’s smart lockscreen and TV experience inspires consumers to make the most of every moment by surfing relevant content without the need for searching and downloading apps. Glance is currently available on over 450 million smartphones and televisions worldwide. Learn more at glance.com. Born in India, InMobi maintains a large presence in Bangalore and San Mateo, CA, and has operations in New York, Singapore, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London, and Dubai. To learn more, visit inmobi.com.
Responsibilities

What you will be doing? We are seeking an experienced Manager of Product Marketing to lead our global product marketing initiatives for InMobis Performance DSP. In this high-impact role, you will develop and execute go-to-market strategies, product positioning, and messaging that distinguish InMobis Performance DSP in the competitive mobile ad tech landscape.
Your focus will be on scaling our messaging globally as you manage product launches, collaborate with cross-functional teams, and create compelling sales and marketing materials.
Your contribution will be instrumental in shaping InMobis demand-side product marketing strategy, driving market leadership, and contributing to our rapid growth.
In this role, you will help position InMobis Performance DSP as the leading platform for mobile in-app performance advertising.
You will provide strategic marketing leadership focusing on key mobile performance areas like App Install campaigns, User Acquisition, Retention & Re-engagement, Events optimization, Creatives, Targeting, and Cross-platform Attribution, all while supporting and shaping the broader product strategy and go-to-market initiatives for our Performance DSP.
Develop market positioning, materials, processes, and products that differentiate InMobis Performance DSP offerings (including sales enablement tools, presentations, case studies, whitepapers, videos, and thought leadership).
Collaborate with Sales, Marketing, and Product teams to create a consistent and compelling product message that effectively promotes InMobis Performance DSP.
Work closely with the sales training team to prepare sellers for client meetings and industry events focused on Performance DSP solutions.
Incubate alpha and beta Performance DSP products/features from launch to scale for major customers and sales support teams.
Serve as the liaison between teams to bridge the gap between client feedback and InMobis Performance DSP product development, enabling adaptations to improve our products and market responsiveness.
Collaborate cross-functionally to establish KPIs for measuring Performance DSP product success, assess experimental results, and communicate progress to key stakeholders.
Continuously evaluate and adjust marketing strategies to respond to changing market dynamics and competitive conditions in the mobile in-app advertising landscape.
Become an expert on our Performance DSP customers through collaboration and market research, defining and determining their needs, experiences, and expectations.
Refine our Performance DSP positioning through competitive analysis, including win/loss assessments against other mobile advertising and user acquisition platforms.
Partner with marketing teams (field marketing, design, and digital marketing) to develop comprehensive plans for content, research, demand generation, PR, brand design, and product education across major markets for our Performance DSP.
Qualifications

8+ years of relevant functional experience in product marketing, business strategy or product strategy, ideally in mobile advertising, app marketing, or user acquisition
Experience with mobile advertising platforms, app install campaigns, or performance marketing solutions for mobile apps preferred
Experience working on multiple products at various stages of maturity
Exceptional communication skills, oral and written
Strong narrative making and content writing skills - including sales enablement tools, presentations, case studies, whitepapers, customer videos, points of views, and thought leadership
Strong problem-solving and conceptual thinking skills
Ability to work cross-functionally across time zones, and in a team and/or matrix environment
Ability to influence key stakeholders across regions
The InMobi Culture

At InMobi, culture isn’t a buzzword; its an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences. We thrive on challenges and seize every opportunity for growth. Our core values — thinking big, being passionate, showing accountability, and taking ownership with freedom — guide us in every decision we make. We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program. InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace. Visit to better understand our benefits, values, and more!
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