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Senior Analyst, Analytics

$73.15k - $112.55k

DigitasLBi

Zenith Analytics Team Position

Zenith is one of Publicis Groupe's largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta, and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural, and future-proofed data capabilities.

Overview: We don't all look the same, and we don't expect you to, either. But successful members of the Analytics team at Zenith generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don't shy away from a challenge, and are always hungry to learn more. We look for prior experience in media analytics, especially digital media. We hope you're a numbers whiz and know how to bring data to life through a compelling story.

Responsibilities: Senior Analyst form the foundation of the Analytics team. They pull and arrange data from a multitude of sources to feed business-improving insights, then build thoughtful presentations and reports that bring the story home to our clients. They work closely with their Manager to learn the most efficient and effective ways of wrangling with data and develop skills to become full-fledged story tellers.

Qualifications: B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field. 2+ years of work experience in media or related field. Agency experience highly preferred. Experience using social platform reporting managers: Meta, TikTok, Pinterest. Experience reporting on full-funnel (eCommerce) social campaigns is required. Experience with Adobe Analytics or Google Analytics. Familiarity with Tableau or Power BI is a plus. Knowledge of Digital Media, Marketing/Advertising industries highly preferred. Experience working with Python, R programming languages are preferred. Experience working with relational databases, SQL. Strong communication skills. Ability to speak and write professionally. Ability and comfort with presenting work by phone or within small groups. Proficiency in Microsoft Office software such as Word, Excel, and PowerPoint. Ability to service clients, partners, and internal stakeholders by understanding needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency. Knowledge of digital media metrics (Impressions, Clicks, CTR, CPM, etc.). Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables).

Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Veterans encouraged to apply. Compensation Range: USD $73,150.00 - USD $112,554.00/Annually.

Vacancy posted 3 days ago
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