Vice President of Marketing

About Petite Plume

Petite Plume is a high-growth luxury lifestyle brand rooted in timeless design, premium craftsmanship, and an unwavering dedication to comfort. We are a direct-to-consumer–led business, with a rapidly scaling DTC channel at the center of our growth and brand-building strategy.

Alongside our strong online presence, we maintain a selective footprint in major retail doors including Neiman Marcus, Bloomingdale’s, Nordstrom, Maisonette, and Shopbop. As we continue to accelerate, we remain grounded in exceptional quality, thoughtful detail, and long-term brand vision.

We are building a team that is energized by growth, motivated by excellence, and excited to help shape what comes next.

About The Role

The VP of Marketing will own the end-to-end marketing function, balancing brand storytelling with performance execution. Reporting to the founder/CEO, this person will be responsible for driving growth, strengthening brand equity, and building a disciplined, high-performing marketing organization.

This role is ideal for a hands-on, strategic marketer who thrives in high-growth environments and knows how to balance brand storytelling with performance-driven execution.

Responsibilities

Brand Marketing

• Develop and execute a unified marketing strategy aligned with business growth targets across all categories
• Lead brand positioning and storytelling across all channels developing strong content strategy across all channels
• Oversee the creation and execution of 360 multi-channel marketing campaigns
• Lead execution of all brand partnerships and collaborations
• Oversee content, social, influencer, and PR strategies to drive awareness and desirability
• Ensure a consistent, elevated brand experience across all customer touchpoints
• Partner with wholesale and retail teams to support brand presence and expansion in physical environments

Creative

• Oversee the creative team and output across all channels ensuring quality and consistency
• Guide creative direction to ensure alignment with brand vision and business objectives
• Partner closely with internal and external teams to produce high-quality, high-performing assets
• Balance brand-building creative with performance-oriented testing and iteration

Performance Marketing

• Own customer acquisition and retention strategy across paid media and CRM
• Define and implement a clear channel diversification strategy, including emerging and non-traditional growth channels
• Drive improvements in CAC, LTV, and overall marketing efficiency
• Lead retention marketing efforts across email, SMS, and lifecycle programs to increase repeat purchase rate and customer lifetime value
• Develop and scale direct mail initiatives as a performance channel, leveraging data and segmentation to drive acquisition and retention

Leadership & Financial Ownership

• Work closely with the C-suite and senior sales leaders on overall GTM strategy and planning; product diversification, positioning, headcount planning, forecasting, budgeting, etc
• Lead, mentor, and scale a high-performing marketing team
• Own and manage the marketing budget, ensuring efficient allocation of spend across channels
• Hold accountability for marketing-driven revenue and contribution to overall P&L performance
• Own all results from the marketing department, ensuring accountability for the effectiveness and efficiency of marketing initiatives and their impact on the company's overall objectives
• Represent the company at key industry events, conferences, and public engagements to enhance brand visibility and executive presence
• Demonstrate strong AI literacy, with the ability to identify, implement, and scale tools that improve marketing efficiency, creative output, and decision-making

What We’re Looking For

• 15+ years of proven experience in leadership of high-growth DTC fashion or lifestyle brand
• Strong brand marketing background, with a clear point of view on storytelling and positioning
• Experience scaling across e-commerce, retail, and wholesale channels
• Background working in founder-led companies, with the ability to operate at pace and with high accountability
• Deep understanding of core growth and marketing metrics
• Strong creative judgment and ability to lead creative teams effectively
• Hands-on, resourceful, and execution-oriented

Our Benefits

As a 100% founder-owned company, we are committed to offering a package that supports employees in life's moments both big and small, including:

• Competitive salary
• 15 PTO days + 5 sick days
• 11 paid federal holidays
• Half-day “Summer Fridays” from Memorial Day to Labor Day
• A 401K and company profit-sharing plan after one year of tenure
• Generous health, dental, and vision insurance for you and your dependents
• 50% employee discount on petite-plume.com
• An inclusive, collaborative, and dynamic work environment
• Annual discretionary bonus program
• Company offsites 1-2x a year for in-person collaboration and team building

Salary : $250,000

Petite Plume is an equal opportunity employer committed to fostering an inclusive, innovative environment. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. If you have a disability or special need that requires accommodation, please contact us at careers@ petite-plume.com