Lifecycle Marketing & Loyalty Director

Company DescriptionAt Quadient, we support businesses of all sizes in their digital transformation and growth journey, unlocking operational efficiency with reliable, secure, and sustainable automation processes. Our success in delivering innovation and business growth is inspired by the connections our diverse teams create every day, with our clients and each other. It’s these connections that make Quadient such an exceptional place to grow your career, develop your skills and make a real impact – help our future-focused business lead the way in powering secure and sustainable business connections through digital and physical channels. Job DescriptionFor around 100 years, Quadient has grown through traditional sales channels. Now we're building something new: a digital go-to-market engine that puts the customer experience at the heart of how we grow. We're looking for a Director, Lifecycle Marketing and Loyalty to help lead that change.This is a rare chance to shape a function at a pivotal moment. You won't be inheriting a finished playbook. You'll be writing it.Why this role mattersOur e-commerce loyalty program is a key pillar of our long-term growth strategy. It's already established in the US for our small business customers, and the next step is big: expanding it into the mid-market and across regions, and making it far more personal along the way. You'll own that journey, along with the full customer lifecycle from onboarding and adoption through to renewal, win-back and long-term loyalty.What you'll doSet the global lifecycle marketing strategy, working with senior marketing leadership to drive retention, loyalty and customer lifetime valueLead the growth of our loyalty program into new segments and markets, bringing in personalization, segmentation and automation to move it beyond standardDesign customer journeys that feel relevant and connected across email, direct mail, web, in-app and productLead two teams, CRM & Retention and Content Strategy & Production, ensuring content flows directly from lifecycle strategyBuild a test-and-learn culture, with clear KPIs and measurement that show what's working and whyPartner with E-Commerce, Digital Experience, Sales, Analytics, IT and R&D to move the agenda forward, even when there's no precedent to followQualificationsWhat we're looking forWe care most about how you drive change. The technical side of lifecycle and CRM matters, but what will make you successful here is your ability to set direction, influence across a matrixed organization and move things forward on your own.You'll likely bring:Significant experience in lifecycle marketing, CRM, retention or customer engagement, with experience leading teams through managersA track record of improving retention, engagement and customer lifetime valueExperience in SaaS or subscription businesses (B2B, B2C or both, we're open)Hands-on knowledge of CRM, marketing automation, CDP and content platformsExperience with content strategy, ideally alongside lifecycleStrong commercial and analytical instincts, and the confidence to present to senior leadersBonus points for experience with experimentation frameworks and AI-driven marketing such as predictive segmentation or journey orchestrationExperience in our industry isn't required. Strong lifecycle principles travel well.Additional InformationRewards & BenefitsFlexible Work: Embrace a hybrid work model blending office and remote setup for a balanced lifestyle. Endless Learning: Access global opportunities for growth through our 24/7 online learning platform. Inclusive Community: Join our Empowered Communities and engage in our Philanthropy program. Comprehensive Rewards: Enjoy competitive Total Rewards covering wellness, work/life balance, and more, including a generous referral scheme. Caring for Wellbeing: Access our complimentary employee assistance program for mental health support. Smart Work at Quadient At Quadient, our Smart Work approach fosters connection, collaboration, and innovation while offering flexibility based on role requirements. Whether on-site, hybrid, or remote, our work environments are designed to support productivity and engagement. Hybrid employees balance remote and in-office work, on-site roles contribute daily to our vibrant workplace culture, and remote employees stay connected through virtual collaboration and in-person events. No matter where you work, you’ll be part of a dynamic, people-first community that drives success together. Be yourself at Quadient Our values define how we work as a team: Empowerment, Passion, Inspiration and Community. They inspire us to be EPIC. Together. What makes Quadient different is how different we are. We’re a team of individuals with one goal but many perspectives. When you connect with Quadient, you become part of a community that cares - in a culture that embraces differences and values every voice. We will consider any reasonable modifications to the interview process. If you require any assistance with the application process, please email us at View email address on click.appcast.io Quadient is an Equal Employment Opportunity Employer. *: We firmly believe in zero discrimination in employment on any basis, including race, color, religion, sex, national origin, age, disability, veteran or military status, genetic information, citizenship status, and any other characteristics protected by local, state, or federal law. People. Connected. SummaryType: Full-timeFunction: MarketingExperience level: Mid-Senior LevelIndustry: Computer Software