VP OF Digital Marketing

Vice President, Digital Marketing Analytics - Empowering Health Outcomes Through DataDo you thrive on uncovering insights that drive strategic decisions? Are you passionate about the power of data to improve healthcare outcomes?CMI Media Group, a leading healthcare marketing agency, is seeking a dynamic and experienced Vice President, Digital Marketing Analytics to lead our talented team in delivering best-in-class analytical solutions for our clients.In this role, you will:Lead the strategic direction of measurement and analysis plans, ensuring alignment with client business objectives.Oversee the analysis of campaign performance, identifying trends, opportunities, and providing actionable optimization recommendations.Serve as a trusted advisor and point of escalation for internal and external stakeholders, addressing analytical inquiries and providing data-driven insights.Collaborate with the Manager/Director to develop compelling reports and presentations that effectively communicate key findings and insights.Cultivate and strengthen client relationships, particularly within their analytics departments, fostering trust and demonstrating the value of our services.Spearhead the development and achievement of departmental objectives, setting ambitious goals and inspiring your team to achieve them.Remain at the forefront of the industry, exploring and evaluating new measurement methodologies and analytical technologies.Play an active role in new business development, leveraging your expertise to identify opportunities and develop innovative analytical solutions.Represent CMI Media Group at key industry events, showcasing our thought leadership and building relationships with industry peers.You are a data-driven leader with:10+ years of experience in analytics and research, with a strong focus on online direct marketing or online media performance analysis.7+ years of experience building and managing high-performing teams, fostering a collaborative and results-oriented environment.Proven leadership skills and a track record of building strong client relationships, demonstrating exceptional communication and interpersonal skills.Experience managing and coordinating multiple projects across internal teams, prioritizing effectively and delivering high-quality work under tight deadlines.Experience or education in the pharmaceutical industry is a plus, demonstrating an understanding of the unique challenges and opportunities within this sector.Knowledge of statistical modeling techniques, segmentation, research, lifetime value, and ROI is a plus, showcasing your deep understanding of analytical methodologies.Join CMI Media Group and make a difference: At CMI Media Group, we believe in the power of data to improve healthcare outcomes. We are a team of passionate individuals dedicated to delivering exceptional results for our clients and making a positive impact on the world. The base salary for this position at the time of this posting may range from $115,000 to $230,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.