Director, Field Marketing

About Avante Ask any employee to explain their benefits, and you'll likely get a confused shrug. Ask any HR leader if their benefits investment is working, and you'll get an honest "I don't know." For employees, benefits are confusing and overwhelming. For HR and finance leaders, benefits are the second-largest expense, but they lack the visibility to know what's working and what's wasted. At Avante, we're changing that. We're an AI-native benefits intelligence platform built to turn benefits complexity into clarity. For employees, our agent Carly provides personalized, always-on benefits guidance. For benefits leaders, our agent Ava monitors their entire program, surfaces what needs attention, and delivers strategic intelligence on costs, utilization, and outcomes in seconds. Together, these agents create a closed-loop system where employee engagement data informs benefits strategy, and smarter strategy improves the employee experience. We're based in Seattle and New York and work 4 days a week in the office (one day remote). We're hiring our first Director, Field Marketing to own how we show up in market: at trade shows, in regional dinners, alongside our channel partners, and at the executive gatherings where our buyers actually make decisions. \n The Role You'll own the field motion end-to-end: strategy, vendor and venue selection, budget, on-site experience, partner co-marketing activations, and the data that tells us what worked. You'll lean on a strong event coordinator for logistics horsepower, and you'll partner closely with Demand Generation and Partner Marketing. You'll be the person who decides which trade shows make the cut, which regional dinners create the right rooms, how we activate late-stage prospects with current customers, and how every dollar of our event budget converts into pipeline and influenced revenue. What You'll Do Own the field portfolio. Build and execute Avante's full field marketing strategy across trade shows, regional dinners, partner co-marketing events, executive roundtables, and customer activations. Decide what's in, what's out, and why, with a clear point of view on pipeline contribution. Run the seasonal playbook. Operate fluently inside the benefits buying calendar. Prioritize benefits trade shows and broker activations in the first half of the year, then pivot in the second half to total rewards and CHRO audiences while running field activations that close late-stage deals and warm up next year's pipeline. Activate channel partners in market. Partner with the Partner Marketing Manager and our channel team to design events that bring partners and their books of business into rooms with us. Some of our biggest pipeline moments come from partner-led activations, and you'll make sure we punch above our weight at every one. Pair late-stage deals with social proof. Design field experiences that put customers and prospects in the same room at the right moment in the deal cycle. Customer dinners, executive roundtables, intimate VIP moments. Greasing the wheels with social proof is one of our highest-conversion plays, and you'll own how we run it. Run rigorous logistics with great taste. Set the standard for what an Avante event looks and feels like, from exclusive venue selection to staffing, swag, and run-of-show. Tie every event to pipeline. Define the metrics that matter (sourced and influenced pipeline, meeting volume, meeting quality, time-to-conversion) and report them consistently. Partner with our demand gen and rev ops contractor to make sure attribution is real, not aspirational. Manage budget and vendors with discipline. Own the field marketing budget, vendor relationships, and contracts. Make tradeoff calls confidently and bring receipts: which spends compound, which don't, and what we're cutting next quarter. Use AI tools as a core part of how you work. We expect everyone in marketing to be on the bleeding edge of how AI applies to their function. Use AI daily to research conferences, draft event briefs, build territory maps, generate first-pass invitee lists, write follow-up sequences, and analyze post-event data faster than the team you're competing against. Adapt as we grow. Field at Avante will expand. New geographies, new audiences, new event formats, eventually a team. Scope grows with the company, and the right person is energized by that. What We're Looking For 8+ years of B2B field, event, or experiential marketing experience, with at least 3 years at startups (seed through Series C) Direct experience marketing into enterprise buyers (Fortune 1000) through sales-led, complex sales cycles Proven ownership of a multi-event portfolio at a national level: trade shows, dinners, regional events, customer activations Logistical rigor that ensures no detail is overlooked and nothing falls through the cracks Great taste and a creative streak: you know the best restaurants, the most exclusive venues and can design experiences that truly stand out Fluency with pipeline metrics and event attribution; you can talk about sourced vs. influenced pipeline without a coach Strong budget management instincts and the ability to make sharp tradeoff calls under time pressure Hands-on, daily use of AI tools in your work, not just curiosity about the category Comfort with ambiguity and the ability to build structure where little exists Nice to Have Experience marketing alongside channel partners or through a partner-led GTM motion Background in HR tech, benefits, healthcare, or another regulated enterprise category Experience supporting a customer advisory board, executive program, or named-account ABM motion Our Company Values Our four values aren't aspirational. They translate into concrete operating tenets that shape how we make decisions every day. Beat Yesterday. We re-evaluate our own toolkit every quarter, because the workflows that made you effective three months ago may already be outdated. We act on 70% of the information rather than waiting for certainty. We timebox, execute, and iterate, getting work in front of real people quickly instead of polishing in isolation. And we own our output regardless of how we produced it. AI can get you 80% of the way there. Everything that goes out with your name on it is your responsibility to review, refine, and stand behind. Embrace Type 2 Fun. We take on hard problems and find meaning in the work, even when it's uncomfortable. We assume good intent and follow up directly rather than venting in side channels. We celebrate wins loudly and specifically, naming the actual behavior so the whole team learns what great looks like. We are on by default, because we owe it to each other and to our customers to be available beyond what a regular corporate job would demand. And we do unscalable things today that build scalable advantages tomorrow. Every white-glove dinner, every hand-built territory map, every late-night booth setup earns us the right to scale later. Stay Hungry, Stay Curious. We expect everyone to be the expert on AI in their function before anyone asks them to be. The landscape changes weekly. When you learn something, teach it. Learn enough about adjacent functions to ask good questions, including what your AEs are saying on calls, how brokers actually make money, and why a benefits committee pushes back on a deal. Ask the question you think is too basic, because in complex domains like benefits, the cost of a wrong assumption can be a lost account. And remember: curiosity without urgency is a hobby. Learning has to translate into action on a timeline that matches the opportunity. Act Like an Owner. We say the uncomfortable thing early, raising missed commitments or quality gaps directly with the person within 48 hours. We surface problems when they're small, not the week they become a crisis. Customer-facing work gets priority, always. And we close the loop every time, because over-communication is a feature at our stage, not a bug. \n $185,000 - $200,000 a year \n Avante is an Equal Opportunity Employer. We’re building a diverse, inclusive team and welcome candidates of all backgrounds.