Marketing Manager

Job Description

Role detail

Information

Job title

Marketing Manager

Reports to

Commercial Director

Location

Glazing Vision Ltd, Sawmills Road, Diss, Norfolk, IP22 4RG

Working hours

08:30-17:00, Monday-Friday

Travel

Occasional travel for management meetings, PR events and sales support activity

Working relationships

Marketing Executives, Sales Team, external marketing agencies, publishers and suppliers

Role Profile

Glazing Vision Ltd is looking for a Marketing Manager to lead day-to-day marketing activity across five brands within the Glazing Vision Group. This is a hands-on management role for a commercially minded marketing professional who can combine clear strategy, strong content, creative judgement, disciplined project management and practical delivery.

The role includes supervising a small marketing team, coordinating external agencies and working closely with Sales and senior stakeholders to support brand visibility, lead generation, customer engagement and specification activity. It would suit someone who is comfortable moving between campaign planning, data-led optimisation and the creation of polished, on-brand marketing assets.

Key Responsibilities

Marketing Strategy and Planning

Lead the group content marketing strategy across all brands, ensuring activity is planned, prioritised and aligned with commercial objectives.

Develop and manage marketing calendars covering website content, campaigns, PR, events, advertising, email marketing and social media.

Support the Commercial Director with planning, reporting, budget control and operational decision-making.

Provide operational support for the online shop and wider group marketing activity when required.

Team and Agency Management

Supervise, mentor and support Marketing Executives, setting clear priorities and maintaining high standards of delivery.

Manage external agencies for PPC, SEO, web development, digital content and campaign activity.

Attend marketing meetings with external agencies and ensure actions, deadlines and deliverables are followed through.

Liaise with publishers, printers, photographers, videographers and other suppliers to coordinate marketing materials and content production.

Digital, Website and Content

Manage updates to group websites and active web directories, including product collateral, drawings, data sheets, O&M manuals, project imagery and supporting content.

Coordinate case study projects with the Sales Team, including sourcing suitable projects, authoring content and arranging photography or video as required.

Support SEO through content development, link building, technical coordination and agency management.

Create, proofread and edit content before publication, maintaining a consistent tone of voice, strong visual presentation and high standard of written English.

Use modern content creation and collaboration tools to produce, brief and manage assets for web, social, email, print and sales support.

Carry out basic WordPress/CMS updates and coordinate more complex development work with external support where needed.

Campaigns, PR and Brand Activity

Manage organic and paid social activity across relevant platforms, ensuring content is purposeful, on brand and appropriate to each channel.

Plan and deliver email marketing, CRM and automation campaigns using Mailchimp, HubSpot, Campaign Monitor or equivalent tools.

Coordinate PR activity, events, photography, video, advertising schedules and printed materials including brochures, business cards and architects' packs.

Procure merchandising materials for the specification team and support marketing activity for international development where required.

Maintain the Glazing Vision image library and ensure assets are organised, current and accessible.

Reporting, Data and Customer Insight

Monitor marketing performance using GA4, Google Search Console, Looker Studio and other relevant reporting tools, turning data into clear recommendations.

Track campaign, website, email, social, paid media and SEO performance and provide regular reports for internal stakeholders.

Carry out customer feedback surveys and monitor reviews through Google Business Profile and other relevant review platforms.

Maintain the CPD database and complete CPD certification administration for the Sales Team and RIBA-related activity.

Ensure incoming marketing telephone and email enquiries are handled professionally and directed appropriately.

Skills and Experience

Essential

Proven marketing experience, ideally in a B2B, manufacturing, construction products, architecture or technical product environment.

Excellent written English, copywriting, proofreading and editing skills.

Strong organisational and project management skills, with the ability to manage multiple priorities and deadlines.

Experience managing digital marketing activity, including websites, email or CRM campaigns, social media, paid media, content and reporting.

Confident working with data and analytics, including GA4, Google Search Console and dashboard/reporting tools.

Experience managing or coordinating external agencies, suppliers and internal stakeholders.

Ability to supervise, mentor and support junior marketing colleagues.

Sound working knowledge of Microsoft Office software.

Modern Marketing Stack

Candidates do not need to have used every platform listed, but should be confident working with a modern marketing technology stack and able to learn equivalent tools quickly.

Design and creative tools: Canva, Adobe Express, Adobe Creative Cloud, Figma or similar platforms for producing and briefing on-brand assets.

SEO and website tools: WordPress or similar CMS platforms, Google Search Console, Semrush, Ahrefs, Moz, Screaming Frog or equivalent tools.

Analytics and optimisation tools: GA4, Looker Studio, Hotjar, Microsoft Clarity or similar platforms.

Email, CRM and automation tools: Mailchimp, HubSpot, Campaign Monitor, Salesforce Marketing Cloud or equivalent platforms.

Social, paid media and scheduling tools: Hootsuite, Buffer, Sprout Social, Later, Meta Business Suite, LinkedIn Campaign Manager and Google Ads or equivalent platforms.

AI-assisted tools: comfortable using tools such as ChatGPT, Microsoft Copilot or platform-native AI features responsibly for ideation, first drafts, repurposing content and workflow efficiency, with careful fact-checking and brand control.

Desirable

A marketing qualification, degree or equivalent professional experience.

A creative eye and confidence shaping campaign concepts, visual direction, page layouts, photography briefs, short-form video ideas and social content.

Hands-on experience creating high-quality assets in Canva or Adobe Express, with Adobe Photoshop, InDesign, Illustrator, Premiere Pro, CapCut or Figma experience an advantage.

Experience working with marketing automation, CRM segmentation, lead nurturing or account-based marketing activity.

Experience briefing photographers, videographers, designers, web developers or paid media specialists.

Knowledge of RIBA CPD, architects, specifiers or construction-sector marketing.

Personal Attributes

Commercially aware, proactive and comfortable taking ownership of marketing delivery.

Creative, detail-focused and able to maintain high standards across written, visual and campaign content.

Collaborative and confident working with sales, senior stakeholders, agencies and suppliers.

Practical and hands-on, with the flexibility to move between strategic planning and day-to-day marketing tasks.

Calm under pressure, well organised and able to keep projects moving to agreed deadlines.

What Success Looks Like

Marketing activity is planned, consistent and aligned with group commercial priorities.

Content, campaigns and collateral are delivered on time and to a high professional standard.

Digital performance is measured, understood and used to improve future activity.

The marketing team and external agencies have clear priorities, strong communication and accountable delivery.

Sales, specification and international development teams receive responsive and effective marketing support.

Equal opportunities

Glazing Vision Ltd is committed to fair and inclusive recruitment. Candidates will be considered on the basis of skills, experience and suitability for the role.