Sign up to access all features of our service.
  • Job search
  • Favorites
  • Create a CV
    New
  • Salaries
  • Subscriptions

Director of B2B Marketing for Industry Verticals

Full-time

Mastercard

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary

Director of B2B Marketing for Industry Verticals

Mastercard is building a world where corporate payments are faster, smarter, and more secure. By delivering scalable payment solutions through our global network and partner ecosystem, we enable financial institutions to accelerate their commercial portfolios and make business payments effortless. The Director of B2B Marketing for Industry Verticals is a seasoned leader responsible for shaping and executing marketing strategies that accelerate Mastercard’s brand awareness and business outcomes in priority corporate verticals, such as B2B travel.

The ideal candidate brings experience in marketing strategy, audience development and performance management. Reporting into the VP for Corporate Solutions & Industry Verticals, the Director partners closely with Product, Strategy, Commercialization, Sales Enablement, Business Development and the broader Marketing & Communications organization to ensure Mastercard’s differentiated value in key customer segments is delivered across geographies and through direct, network, embedded and partner go-to-market channels. This requires strong communication skills, a curiosity and aptitude to learn new industries, and a strong desire to build trust-based relationships that enable fast decision-making in a dynamic environment.

Key Responsibilities

Strategic Audience-Driven Marketing
• Develop and execute audience-focused, data-driven marketing strategies that support Mastercard’s ambitious commercial payments growth ambitions, with a special emphasis on high-growth verticals.
• Champion a unified, industry- and customer-centered value story, ensuring consistent messaging and storytelling across products, channels, and functions.
• Drive awareness and engagement for the portfolio by partnering with other marketing functions to execute a concerted multi-channel marketing plan, focusing on C-suite decision makers and user personas. This includes the development of a robust content strategy (white papers, social media, etc.) and convening strategy (including hosted and sponsored events).
• Activate demand by working with team members to improve conversion within existing funnels and opening new routes to revenue through partner and network motions.
• Leverage partner marketing opportunities to extend Mastercard’s credibility, reach and impact.
• Lead and direct a small team of product marketers in establishing the foundational marketing strategy that includes audience definition, value positioning, campaign design, and product prioritization, ensuring industry vertical marketing focus aligns to growth opportunities.

Market Expertise & Influence
• Serve as the expert on buyer personas, competitive landscape, and strategic go-to-market motions for high-growth verticals such as B2B travel, including building use-case narratives, and helping drive the portfolio’s focus on enabling a complex, highly fragmented B2B digital payments ecosystem.
• Influence cross-functional teams and regional leaders to rally around one consistent strategy and aligned execution.

Performance Management & Measurement Evolution
• Deliver regular updates on marketing performance, ROI, and market trends, providing actionable recommendations to drive industry growth.
• Develop and implement measurement frameworks that align marketing impact with revenue mechanics, including tracking influence and behavior change across network, channel, and embedded revenue models.
• Lead recurring business reviews for the Vertical Solutions portfolio, offering a holistic view of marketing impact and sales enablement.

Collaboration & Cross-Functional Alignment
• Act as the central liaison for vertical-specific marketing plans, building strong collaborative relationships across Communications, Product, Sales, Partner, Brand and Marketing Operations teams.
• Partner across Marketing and Communications teams to drive priority enterprise activations across the globe.
• Partner across global and regional teams to develop standardized sales enablement tools and training programs.
• Collaborate with channel partners to turn them into true advocates, maximizing surround sound impact with media and at key events.

Requirements
• Experience in B2B Product Marketing and go-to-market roles, ideally with knowledge of corporate payments.
• Knowledge of the B2B Travel space is a plus.
• Proven success in large, complex matrix organizations and high-growth, customer-centric teams.
• Deep understanding of B2B positioning, demand generation, and funnel management.
• Experience managing and/or co-owning product/portfolio P&L in a growth business.
• Demonstrated team leadership, building high-performing teams.
• Exceptional communication, collaboration, and stakeholder management skills.
• Ability to prioritize and manage multiple projects in a fast-paced environment.

Preferred Qualifications
• Experience in B2B, technology, payments / financial services, SaaS, or global enterprise environments.
• Background in performance marketing, product marketing, or revenue operations.
• Experience partnering with major account sales teams. Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard’s security policies and practices;

  • Ensure the confidentiality and integrity of the information being accessed;

  • Report any suspected information security violation or breach, and

  • Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
Vacancy posted a month ago
Similar jobs that could be interesting for youBased on the Director of B2B Marketing for Industry Verticals in United Kingdom vacancy
  •  ...and execution-focused Product Marketing Manager to lead go-to-market...  ...on card-present devices and vertical markets such as unattended retail...  ..., conferences, and other industry events, including external speaking...  ...Experience ~5-8+ years of B2B product marketing experience... 
    Suggested
    Full time
    Flexible hours
    Shift work

    NMI

    United Kingdom
    20 hours ago
  •  ...Title and Summary Manager, B2B Partnerships Manager, B2B...  ...Operating worldwide, the Mastercard Verticals team leverages Mastercard’s...  .... The team partners with industry leading organizations to...  ...better serve end-customers, markets and ecosystems. The card and... 
    Suggested
    Full time
    Worldwide

    Mastercard

    United Kingdom
    a month ago
  •  ...Title and Summary Manager, Global SME Market Expansion Overview The SME Global...  ...generation • Identify target SME segments, industries, and use cases with the highest card...  ...expansion o Define target segments and verticals with the highest growth potential •... 
    Suggested
    Full time
    Worldwide
    Shift work

    Mastercard

    United Kingdom
    a month ago
  •  ...Switzerland. Role Overview As Head of B2B for Hilo Professional, you will lead and...  ...Affairs, Finance, Customer Service, Marketing, and PR teams. Translate customer and...  ...Pharma, Diagnostics, or similarly regulated industries. Strong track record of owning... 
    Suggested
    Full time
    Remote work

    Hilo

    United Kingdom
    10 days ago
  •  ...crypto product for your client that the market has never seen before. If you're in our...  ...from traditional crypto pairs to emerging verticals including tokenized RWAs and event-...  ...counterparties. Market Intelligence & Industry Engagement Maintain deep expertise in... 
    Suggested
    Full time
    Contract work
    Remote work
    Free visa

    Crypto Com

    United Kingdom
    a month ago
  •  ...About the Role Maze is launching a Market Research service that blends the scale and speed of our platform with expert led research...  ...methodological expertise, a strong point of view on where the industry is headed, and the curiosity to rethink how AI can fundamentally... 
    Full time

    Maze

    United Kingdom
    12 days ago
  • $100k - $150k

     ...crypto product for your client that the market has never seen before. If you're in our...  ...crypto products and emerging institutional verticals. You will act as the bridge between...  ...tokenized RWA offerings — leveraging your industry knowledge to onboard high-value partners... 
    Full time
    Remote work
    Free visa

    Crypto Com

    United Kingdom
    a month ago
  •  ...-serve), and we're looking for a Growth Marketing Manager to own the full funnel for our PLG...  ..., meaning your work directly supports Industry, Academic and Partnerships campaigns as well...  ...product-led growth (PLG) funnel within a B2B SaaS environment. ~ Proven experience... 
    Full time
    Remote work

    Prolific

    United Kingdom
    6 days ago
  •  ...majority residing in emerging markets like Africa and Latin America....  ...Andela Talent Cloud , is the industry’s only unified platform...  ...role reports into the Senior Director of Marketing GTM Strategy and...  ...Experience ~4-6 years of B2B marketing experience, with a strong... 
    Full time
    Remote work

    Andela

    United Kingdom
    13 days ago
  •  ...middleman fees, automates complex market routing, and provides...  ...making a technically complex B2B energy infrastructure worth following...  ...and joining relevant external industry conversations. Content...  ...editors and shaping short-form vertical video assets. Proven background... 
    Full time
    Local area
    Remote work
    Home office
    Flexible hours

    Tem

    United Kingdom
    22 days ago
  •  ...globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system. Before...  ...Partner closely with Product, Lifecycle, CRM, Data, Finance and Marketing to optimise the customer journey from first touch through... 
    Remote job
    Full time
    Local area

    Kraken

    United Kingdom
    6 days ago
  •  ...corporations across diverse industries (such as energy, pharma, biotech...  ...stakeholders across various verticals Keep an accurate track...  ...collaborate with Customer Success, Marketing, and Inbound Sales to...  ...demonstrable quota-carrying success in B2B sales ~ Proven track record... 
    Full time
    Local area
    Remote work

    Ideals

    United Kingdom
    2 days ago
  •  ...As Growth Content Manager (Sports and Prediction Markets) , you will be responsible for planning and delivering impactful content across our sports vertical, with a particular focus on major US sports including the NFL, NBA, MLB, NHL, college football, and college basketball... 
    Odd job
    Full time
    Remote work
    Flexible hours

    Crypto Com

    United Kingdom
    27 days ago
  •  ...trillion in crypto transactions. We are looking for a Performance Marketing Specialist (Mobile). You will be the core driver of our...  ...English. NICE TO HAVE Experience in Fintech or Gaming industries. Familiarity with marketing products in the Cryptocurrency... 
    Full time
    Apprenticeship
    Work at office
    Remote work
    Worldwide
    Flexible hours

    Blockchain

    United Kingdom
    a month ago
  •  ...subscription performance for Paramount+. Reporting to the Senior Marketing Manager, Brand and Content, the Marketing Executive...  ...and copyright ~ Staying informed on marketing trends and industry developments, bringing forward relevant insights and ideas to... 
    Worldwide
    United Kingdom
    5 days ago
  • $500 per month

     ...digital software systems. Launched in early 2023 with the industry’s first human-like AI audio model, ElevenLabs now...  ...entrepreneurial, multi-faceted powerhouse Growth Marketer to join our core Growth division as the B2B Marketing - UKI Growth Lead in a full-time remote capacity... 
    Full time
    Work at office
    Local area
    Remote work
    Work from home

    ElevenLabs

    United Kingdom
    22 days ago
  •  ...days, auto shows, roadshows, and pop-up store events in the UK market. -Collaborate with dealers to ensure test drive routes, explanation...  .... 2. Experience in the automotive or consumer technology industry is preferred. 3. Familiar with UK user behavior and local... 
    Full time
    Local area

    XPENG

    United Kingdom
    20 hours ago
  •  ...partner landscape and prioritize firms aligned with our go-to-market strategy. Assess partner-market fit, technical capabilities,...  ...engagement, and demand. Represent n8n at relevant partner, industry, and technology events across the region. Keep the partner ecosystem... 
    Full time
    Temporary work
    Local area
    Remote work

    N8n

    United Kingdom
    2 days ago
  •  ...draft, and polish high-converting website copy across various industries and B2B/B2C client brands natively utilizing Copywriter best...  ...Copy Editing: Shift tone profiles smoothly across diverse vertical boundaries while maintaining absolute sharpness, messaging continuity... 
    Hourly pay
    Full time
    Contract work
    Freelance
    Remote work
    Worldwide
    Flexible hours
    Shift work

    N4 Studio

    United Kingdom
    23 days ago
  •  ..., major launch campaigns, and real-time market moments. The right candidate combines...  ...FinTech, or an adjacent high-growth tech vertical. Deep Web3 and AI literacy , with a...  ...experience and meaningful equity in an industry-leading company Role based in our London... 
    Full time
    Work at office
    Local area
    Remote work
    Worldwide
    Flexible hours
    Shift work

    Blockchain

    United Kingdom
    14 days ago
  •  ...company in the payments industry. Our mission is to...  ...will lead the growth of B2B payment acceptance solutions...  .... Solution Sales Director, Acquiring Key accountabilities...  ...underserved merchant verticals and supplier segments. • Design go-to-market plans to accelerate... 
    Full time
    Local area
    Worldwide

    Mastercard

    United Kingdom
    15 days ago
  •  ...Continuously assess product readiness on the market, value differentiation, and competitive...  ..., and qualifying criteria. Building industry and use-case specific opportunity...  ...Finance/Treasury Personas) and segment (Size, Vertical, Geo). Lead the creation and... 
    Full time

    Primer

    United Kingdom
    7 days ago
  •  ...to develop business and manage relationships across multiple verticals and customers. Fintech and Digital Partnerships (on which this...  ...develop a comprehensive external Fintech and Digital Partners industry network. • Prepare for and participate in new business conversations... 
    Full time
    Contract work
    Worldwide

    Mastercard

    United Kingdom
    8 hours ago
  •  ...ABOUT THE POSITION As the Associate Influencer Marketing Manager, you will play a key role in working with influencers and content creators...  ...game releases including mobile. Attend consumer shows and industry events as an active and contributing member of the greater... 
    Full time
    Temporary work
    Flexible hours

    Digital Extremes

    United Kingdom
    5 hours ago
  •  ...to join Releaf. We have strong product-market fit, a growing patient base, and ambitious...  ...You'll report directly to the Marketing Director and take ownership of paid search, paid...  ...and confident; experience in a regulated industry is essential - healthcare or fintech... 
    Full time
    Flexible hours

    Releaf

    United Kingdom
    15 days ago
  •  ...Partner closely with Product, Lifecycle, CRM, Data, Finance and Marketing to optimise the customer journey from first touch through...  ...teams. ~ Comfortable operating in fast-paced, highly regulated industries where balancing growth, customer trust and compliance is essential... 
    Full time

    Kraken

    United Kingdom
    6 days ago
  •  ...stakeholders. Translate performance data, customer insights, and market intelligence into actionable creative strategies. Identify...  ...and contribute to leadership initiatives. Access to industry-leading tools, training, and AI-powered workflows. We're looking... 
    Full time
    Flexible hours
    Shift work

    Soar With Us

    United Kingdom
    10 days ago
  • $35k - $45k

     ...About the Role This is an early-stage Go-To-Market (GTM) Associate opportunity at a fast-...  ...outreach: Run targeted outreach tied to industry events, conferences, and relevant...  ...Fast-track learning curve in a high-growth B2B SaaS environment Opportunity to shape... 
    Full time
    Second job
    Visa sponsorship

    Clera

    United Kingdom
    13 days ago
  • £35k - £45k per year

     ...delivering real value for our customers. The Marketing Team You'll be joining Griffin's...  ...awards — identifying and managing our industry events calendar, coordinating speaker...  ...independently ~2-3 years' experience in a B2B (preferred) or B2C marketing role ~ A... 
    Full time
    Immediate start
    Remote work
    Work from home
    Flexible hours

    Griffin

    United Kingdom
    1 day ago
  •  ...RELEX Solutions is a global market leader creating cutting-edge supply...  ..., Revenue Operations (RevOps) Director, GTM Systems Lead, or closely...  ...operations teams inside a B2B SaaS or global enterprise tech...  ...marketing (ABM) pipelines. Deep vertical domain knowledge of modern... 
    Permanent employment
    Full time
    Work experience placement
    Work at office
    Remote work
    Flexible hours
    Shift work

    RELEX Solutions

    United Kingdom
    22 days ago

Do you want to receive more vacancies?

Subscribe and receive similar vacancies to Director of B2B Marketing for Industry Verticals. Be the first to apply!