Digital Content & Social Media Specialist

Digital Content & Social Media Specialist

The Digital Content & Social Media Specialist is responsible for creating engaging visual and written content that supports brand awareness, product launches, customer education, and ongoing marketing campaigns.

This role combines hands-on content creation with social media management and digital marketing execution. The specialist will produce video, photography, and social content; manage day-to-day activity across LinkedIn and Instagram; support website updates; and collaborate with the Marketing team to bring product stories, technical expertise, and industry topics to life.

The ideal candidate is a creative storyteller who is equally comfortable behind a camera, editing video, developing a social media calendar, interviewing a technical expert, and working with the Marketing team to execute a coordinated product launch.

Key Responsibilities

Video Production & Multimedia Content 25%

• Plan, film, edit, and produce video content for ongoing programs such as 5 Minutes with Fantech, Tech Talks, product launches, training content, social media, customer education, and other marketing initiatives.
• Develop video concepts, storyboards, interview questions, shot lists, and production plans in collaboration with Marketing and internal subject matter experts.
• Film interviews, product demonstrations, technical discussions, events, installations, and other brand content.
• Edit short- and long-form video for use across social media, websites, presentations, email campaigns, and other digital channels.
• Repurpose longer video content into short-form clips and supporting social content to maximize reach and extend the life of each piece of content.
• Maintain an organized library of video footage, photography, and other digital assets.

Photography & Visual Content 15%

• Plan and execute professional product photography for new product launches, websites, brochures, social media, email campaigns, and sales materials.
• Photograph employees, events, facilities, installations, and other subjects as needed.
• Edit and optimize photography for digital and print applications.
• Work with Marketing to maintain consistent brand standards across photography and video.
• Identify opportunities to build a stronger library of original brand photography and video content.

Social Media Management 25%

• Help develop and manage the content calendar for LinkedIn and Instagram.
• Plan, create, schedule, and publish social media content in coordination with broader marketing priorities and campaigns.
• Write or support the development of captions, headlines, calls to action, and supporting social copy.
• Monitor social channels and engage appropriately with comments, mentions, customers, partners, and industry conversations.
• Coordinate with internal teams to identify product, project, technical, employee, and industry stories worth sharing.
• Track social media performance and use engagement data to help refine future content.
• Identify opportunities to increase reach, engagement, and follower growth while maintaining brand voice and positioning.

Product Launches & Integrated Campaigns 25%

• Work closely with Marketing and Product Management to develop content for new product launches and ongoing product campaigns.
• Translate product features, technical information, and customer benefits into engaging video, photography, social, and digital content.
• Participate in campaign planning to ensure content is developed in the appropriate formats for each channel.
• Support coordinated campaigns across social media, email, websites, video, blogs, sales enablement, and other marketing channels.
• Help extend campaigns beyond the initial launch by developing ongoing educational, application-focused, and product-focused content.

Blog & Editorial Content less than 5%

• Collaborate with Marketing to develop and maintain a pipeline of relevant blog and educational content.
• Identify potential topics based on industry trends, customer questions, product applications, technical expertise, and social media engagement.
• Interview internal subject matter experts and help translate their expertise into accessible content.
• Support the development, editing, and publishing of blogs, articles, case studies, and other educational materials.
• Look for opportunities to connect blog, video, social, and campaign content so that individual pieces support a larger content strategy.

Website & Digital Content less than 5%

• Update and maintain website content, including product pages, images, videos, landing pages, news, blogs, and other marketing content.
• Ensure website content is current, accurate, visually consistent, and aligned with brand standards.
• Optimize images, video, and other digital assets for web use.
• Coordinate with Marketing, Product Management, and other internal teams to ensure new products and campaign content are properly represented online.
• Support basic SEO best practices when publishing and updating digital content.

Requirements

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Video Production, Journalism, Graphic Design, or a related field, or equivalent professional experience.
• 5 years of experience in content creation, digital marketing, social media, video production, or a related role.
• Strong video production skills, including planning, filming, lighting, audio, and editing.
• Experience with professional or prosumer photography, including product photography.
• Proficiency with video and photo editing software such as Figma, Claude Design, Adobe Premiere Pro, After Effects, Photoshop, Lightroom, or similar tools.
• Experience managing professional social media channels, particularly LinkedIn and Instagram.
• Strong writing, editing, and storytelling skills.
• Experience working within a content management system and updating website content.
• Ability to manage multiple projects and deadlines in a fast-paced marketing environment.
• Strong attention to detail and commitment to brand consistency.
• Comfortable working with technical subject matter and translating complex information into engaging, accessible content.

Preferred Qualifications

• Experience creating content for a B2B, manufacturing, HVAC, building products, engineering, construction, or technical industry.
• Experience interviewing engineers, product managers, contractors, sales professionals, or other technical subject matter experts.
• Understanding of SEO, social media analytics, and digital marketing performance metrics.
• Experience with motion graphics, animation, or graphic design.
• Experience creating content for both professional/technical audiences and broader customer audiences.
• Familiarity with marketing automation, email marketing, and sales enablement platforms is an asset.

What Success Looks Like

Success in this role means creating a consistent flow of high-quality, useful content that strengthens our brands and helps customers understand our products, expertise, and solutions.

The Digital Content & Social Media Specialist will help transform product knowledge and technical expertise into compelling stories, building an active social presence, strengthening product launches, expanding our video programs, improving our digital content, and helping Marketing maintain a strong and relevant content pipeline.