Remote Finance Manager, E-Commerce

We are looking for an E-commerce Finance Manager to join our team. As Finance Manager for our E-commerce business, you'll own financial visibility, efficiency, and performance across the Babylist Shop — topline through gross margin. You'll partner with Merchandising, Planning, Supply Chain, Accounting, and Data, and work directly with the Director of Strategic Finance to turn analysis into decisions on pricing, promotions, and investment. Deep ecommerce finance fluency — you know the metrics and mechanics cold (AOV, gross-to-net, unit economics, and gross margin vs. contribution margin), ideally from a high-volume ecommerce or consumer-tech business Advanced financial modeling skills — expert in Excel / Google Sheets, scenario analysis, and managing large datasets to a clean, reliable answer Executive- and board-ready communication — you present financial insights clearly and directly to senior leaders, connecting the numbers to what's happening in the business, including strong data visualization A high bar for accuracy and quality control — you build checks into your models and decks, reconcile outputs, and catch errors before they reach stakeholders Prior experience owning pricing and promotional decisions, with a focus on ROI and financial impact You have hands-on experience using AI tools (Claude, ChatGPT, Copilot, or similar) in finance workflows, with clear examples of automating reporting, accelerating analysis, or improving how you model Experience with financial planning systems such as NetSuite Planning & Budgeting, Oracle Hyperion, or similar 5–8 years of experience, ideally in an FP&A role at a high-growth consumer technology or ecommerce company, with 1–2 years at the Manager level preferred or equivalent ownership and scope in a lean, cross-functional finance environment A bachelor's degree in Finance, Economics, Accounting, or a related field; MBA a plus Proactively surface risks, opportunities, and value-added recommendations from both an operational and strategic viewpoint Own the monthly financial business review for the Ecommerce business, delivering insights on sales, margins, and trends Own Ecommerce forecasting, budgeting, and variance analysis in partnership with Merchandising, Planning, and Accounting Analyze Co-Op, DDA, and rebate programs to assess financial impact and track accruals Ensure the data integrity of key ecommerce metrics in partnership with Data and Engineering Build financial reporting that leadership relies on — dynamic dashboards, KPI and operational reporting, business analyses, and clear executive-level explanations of variances Take ownership of establishing and managing new financial processes and reporting frameworks to close gaps and improve operational transparency Leverage financial systems to give business leaders visibility to track against financial targets Identify and implement AI-enabled improvements across ecommerce FP&A workflows, reducing manual effort and increasing speed and consistency You own ecommerce finance — topline through margin — for one of the largest parts of the business, not a slice of it Your analysis reaches executives and the board and directly shapes decisions on pricing, promotions, and investment Babylist is pushing the frontier of AI, and you'll have a real mandate to reshape how FP&A works, not just experiment at the edges 128,413 to $171,229 + target bonus and competitive equity Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity. Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step. Babylist is remote-first with team members across the U.We believe in exceptional management, and we invest in the tools and the time to connect with colleagues Growth & Development We believe technology and data can solve hard problems We're committed to career progression and performance-based advancement Company-paid medical, dental, and vision insurance Retirement savings plan with company matching and flexible spending accounts Remote work stipend to set up your office Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Your application and interviews should still reflect you and your own thinking. How We Review Applications We use AI throughout our hiring process to help review, screen, and assess applications. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone. All official outreach comes from the Babylist Talent Team via @babylist.We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us.