Marketing Lead

United States Roles Founding Marketing Lead New York City | $110,000–$130,000 + Equity This is an in-office role based at our New York City office. Remote and hybrid arrangements are not available for this position. About Roko Labs Roko Labs is a product and technology company that partners with Fortune 500 companies and high-growth startups to build and scale ambitious digital products. We work across product strategy, software engineering, design, AI, and emerging technology. Our team is global, entrepreneurial, and highly execution-oriented. We're entering our next phase of growth and looking for someone exceptional to help shape how Roko Labs presents itself to the world. The Role We're looking for a Founding Marketing Lead to take ownership of marketing at Roko Labs. This is not a traditional corporate marketing role, and we're not looking for someone to inherit a playbook. We want someone early in their career who is ambitious, intellectually curious, highly resourceful, and excited to build. You'll work directly with company leadership and have significant autonomy over how Roko Labs approaches brand, content, growth, and go-to-market. One week you might develop a new positioning strategy. The next, you could launch a campaign, interview a client for a case study, experiment with an AI-powered outbound workflow, redesign a pitch deck, or test an entirely new way to generate demand. We care much more about how quickly you learn, the quality of your thinking, and your ability to make things happen than how many years you've spent in marketing. If you want a role where you can own a function rather than own a small piece of one, this is it. Key Responsibilities Build the Roko Labs Brand Shape how Roko Labs talks about what we do and why it matters. Own positioning, messaging, website content, case studies, thought leadership, and the materials that tell our story. Create Growth Develop and test creative ways to generate awareness, conversations, and qualified opportunities. Work closely with leadership and sales to identify target markets, develop campaigns, and turn marketing into a meaningful driver of growth. Tell Great Stories Turn complex technology projects into clear, compelling narratives. Create content, case studies, presentations, and campaigns that make sophisticated technical work understandable and interesting to executives, founders, and technology leaders. Experiment Aggressively Use AI and modern tools to rethink how marketing work gets done. Build workflows, automate repetitive work, test new channels, move quickly, measure what works, and double down when you find something promising. You will have room to experiment. We expect you to use it. Who We're Looking For You're probably 1–3 years out of college and looking for significantly more responsibility than a traditional early-career role provides. You should be based in or willing to relocate to the New York City area, as this role works from our office. You may have worked at a startup, technology company, consulting firm, venture-backed company, agency, or in another fast-moving environment. You may even have started something yourself. Required Experience & Skills More importantly, you are: Entrepreneurial. You see opportunities and act on them without waiting for detailed instructions. A strong writer and communicator. You can take complicated ideas and make them clear, sharp, and compelling. Extremely curious. You want to understand technology, AI, business models, customers, and markets. AI-native. You actively use tools like ChatGPT, Claude, Cursor, or other AI platforms to research, create, automate, and work faster. High-agency. When you encounter something you don't know how to do, your instinct is to figure it out. Creative and analytical. You're comfortable generating unusual ideas and then testing whether they actually work. Comfortable with ambiguity. You don't need a mature process before you can start making progress. Hungry for ownership. You'd rather be responsible for an outcome than responsible for completing assigned tasks. A specific marketing degree is not required. Neither is a decade of marketing experience. Exceptional writing, judgment, initiative, and evidence that you've built or accomplished interesting things matter much more to us. What Success Looks Like Within your first year, you will have helped define how Roko Labs presents itself to the market, built a repeatable marketing engine, strengthened our sales and client-facing materials, launched new growth experiments, and developed a much deeper understanding of what drives new business for the company. More importantly, the marketing function will increasingly feel like something you built. Why Join Roko Labs? Real Ownership You won't be the junior person executing someone else's marketing strategy. You'll help create it. Direct Access to Leadership You'll work closely with the people making company-level decisions and have the opportunity to influence them. Build From Zero There is no giant marketing organization or bureaucracy to navigate. You'll have the freedom to build systems, experiment with tools, and establish how the function operates. Work at the Center of Technology Our work spans software, product development, AI, and emerging technology across startups and major enterprises. Accelerated Learning You'll get exposure to company strategy, sales, technology, client relationships, and growth—not just marketing. High Autonomy We care about outcomes, not looking busy. You'll have substantial freedom in how you organize and execute your work. Compensation Base salary: $110,000–$130,000 Equity packages are available and will vary based on experience, role scope, and overall compensation structure. Who Should Apply We're particularly interested in people who have done something that demonstrates unusual initiative—built a company or side project, grown an audience, launched a product, led an organization, created something people cared about, automated a difficult process, or pursued an idea simply because you thought it should exist. We're looking for someone who wants their next few years to be defined by how much they built, learned, and owned—not by how quickly they moved through a corporate title ladder. Build With Roko Labs 1250 Broadway, 36th Floor, New York, NY, 10001 #J-18808-Ljbffr