Vice President, Marketing Strategy Lead (Everyday 401(k) - Business Banking)

You will own annual planning and end-to-end campaign orchestration – from positioning and messaging through launch, optimization, and scorecard reporting – while operating within a strong control environment. You will also translate performance data and customer insights into clear recommendations and executive-ready narratives that inform priorities, improve the acquisition funnel, and accelerate Everyday 401(k) growth.As a Vice President, Marketing Strategy Lead for Everyday 401(k) you will lead customer-centric marketing strategy and go-to-market initiatives designed to drive awareness, consideration, enrollment, and ongoing engagement for solo and group Everyday 401(k) offers among small business owners. In this role, you will partner closely with J.P. Morgan Asset Management, Business Banking Product, Digital, Field/Business Relationship Manager (BRM) teams, Analytics, and Legal/Compliance to develop and deliver an insights-driven, multi-channel marketing strategy across email, owned digital experiences, paid “always on” media, and social.Job ResponsibilitiesBuild and execute the annual Everyday 401(k) marketing plan for Business Banking, partnering with key stakeholders to define objectives, target segments (e.g., solopreneurs, employer groups), channel mix, and quarterly priorities.Create a steady marketing drumbeat that drives sustained awareness and enrollment for Everyday 401(k) within Business Banking, using a mix of always-on and campaign-based motions.Partner with Product and Sales leadership to translate the Everyday 401(k) roadmap into actionable go-to-market plans, including positioning, messaging, audience strategy, and channel selection aligned to Business Banking priorities.Own email marketing strategy and execution, including campaign calendar, segmentation, lifecycle/trigger opportunities, creative requirements, testing strategy, and performance optimization.Own and optimize the Everyday 401(k) digital property experience (e.g., Storefront 2.0) for Business Banking journeys, ensuring the path from discovery to education to application is clear, compliant, and conversion-focused.Manage disclosures and maintain a strong control environment, ensuring marketing materials, claims, and journeys follow required legal, risk, and compliance review/approval processes.Own performance scorecards and reporting, including monthly scorecards, ongoing KPI monitoring, and clear readouts of insights and actions to senior stakeholders.Support other high-impact initiatives, such as Wealth Management testing expansion or related cross-line-of-business experiments, based on evolving Business Banking prioritiesRequired qualifications, capabilities, and skillsBachelor’s degree (4-year) in Business, Marketing, Communications, or a related field.Demonstrated ability to take initiative, own outcomes, and drive measurable results in a fast-paced, cross-functional environment.Strong experience developing and delivering multi-channel marketing strategies (e.g., email, owned digital, paid media, social) from planning through execution and optimization.Proven ability to translate business goals and product roadmaps into clear go-to-market plans (positioning, messaging, audience strategy, and channel mix).Strong analytical and problem-solving skills, including defining success metrics, partnering on measurement, and using performance insights to improve strategy and execution.Excellent executive communication and storytelling skills, including building presentations that drive alignment and decisions.Strong program/project management skills, including managing timelines, dependencies, creative workflows, and approvals across multiple stakeholders.Experience operating within a rigorous controls environment, ensuring marketing activity meets legal, risk, and compliance standards (including disclosure management).Preferred qualifications, capabilities, and skillsExperience marketing to small business customers and/or within Business Banking (acquisition, engagement, field enablement, digital journeys).Experience marketing regulated financial products (retirement, investing, benefits, or adjacent solutions), including comfort navigating disclosures and claim substantiation.Strong testing and optimization capability (offer testing, funnel conversion testing, landing page optimization, UX research partnership).Strong stakeholder management and ability to influence across Product, Analytics, Legal/Compliance, Operations, Creative, channel execution, and BRM/field teams.Builder mindset – resourceful, comfortable with ambiguity, and able to establish repeatable operating rhythms (campaign calendars, governance, reporting). JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/VeteransJ.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.​Full timePosting Date: 2026-08-14