Vice President, Auto Loyalty Marketing Strategy

Job Description

Chase Auto is a leader in auto financing, with over $90 billion in assets and partnerships with more than 75% of U.S. franchised automotive dealers. As part of the JPMorganChase franchise, we serve vehicle manufacturers, auto dealers, and consumers with a comprehensive suite of financial products and services—from retail lending and captive financing to commercial offerings such as floorplan products and treasury services, including deposits, cash management, and payment processing.

As an Auto Marketing Loyalty Strategy Lead, you will develop integrated messaging frameworks and channel plans delivered through servicing and loyalty communications, statement messaging, email, and digital content across chase.com and the Chase mobile app, partnering closely with Product, Servicing, Digital, and Analytics. In this role, you will report to the ED – Consumer Marketing and support the Managing Director – Consumer Marketing & Retail Marketing (25% dotted-line reporting relationship).

Job Responsibilities

• Own the lifecycle and loyalty marketing strategy and roadmap for Chase Auto Lending customers.
• Develop marketing strategic marketing content, narratives and storytelling that advance the Consumer and Retail Marketing agenda
• Define priority customer journeys and “moments that matter” (e.g., onboarding, first payment, autopay, self-serve adoption, payment success, payoff/closeout) and the behaviors to drive at each stage—guiding customers toward “happy path” actions that support a smooth servicing experience and protect CSAT/NPS.
• Develop messaging frameworks and value propositions that are clear, customer-friendly, and consistent across channels, and create moments of delight through personal, meaningful engagement that strengthens the relationship and introduces relevant value across Chase and select partners.
• Lead channel strategy and message orchestration across servicing/loyalty communications, statement messaging, email, and site/app content (chase.com and the Chase mobile app).
• Create strong briefs and requirements to enable execution teams (audience, objective, proposition, message hierarchy, channel approach, measurement).
• Partner with Product, Digital, and Servicing to align communications with the customer experience being delivered.
• Partner with Analytics to define success metrics, reporting, test-and-learn approaches, and optimization recommendations.
• Analyze market trends, customer insights, and industry best practices to identify opportunities for growth and innovation, translating findings into strategic recommendations and lifecycle/loyalty initiatives.
• Support leadership by maintaining a pulse on competitor offerings and the broader marketplace, helping ensure Chase Auto is positioned effectively by highlighting and activating its key advantages.
• Develop senior-management-ready updates and presentations that summarize performance, insights, and recommended actions.

Required Qualifications, Capabilities, and Skills

• 7+ years of experience in marketing strategy, lifecycle/CRM, customer communications, or related roles.
• Demonstrated ability to influence customer behavior through journey strategy, messaging, and channel planning.
• Experience developing strategies for owned channels (email and/or digital content), with the ability to tailor messaging to channel context and customer intent.
• Strong stakeholder management and cross-functional collaboration skills.
• Excellent written, verbal, and presentation skills, with strong attention to detail and quality.
• Bachelor’s degree (or equivalent experience).

Preferred Qualifications, Capabilities, and Skills

• MBA
• Management consulting or corporate strategy experience 
• Loyalty marketing and/or relationship-building program experience (including “moments of delight”).
• Personalization and segmentation strategy experience, with comfort using data to iterate and improve outcomes.
• Experience with servicing communications and/or statement messaging in a regulated consumer environment.
• Auto lending and/or consumer lending experience.
• Program/project management experience.

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.