Marketing Coordinator

Job Description

Job Description

Location: Move United Headquarters, Rockville, MD (Hybrid considered)

Salary Range: $ 48,000 - $52,000

Move United, an Affiliate of the U.S. Olympic and Paralympic Committee and a national leader in sports and recreation for individuals with disabilities, is seeking a Marketing Coordinator.

Move United is an expanding, thriving charity dedicated to the life-changing power of sports for youth and adults with disabilities. The candidate will join a fast-paced team at a dynamic nonprofit with the opportunity to make an extraordinary difference in achieving the organization’s Vision 2028.

Move United uses the power of sport to push what is possible for people with disabilities, confronting ignorance, fueling conversation, and inciting action that leads us to a world where everyone is included. We believe that sports make us more—more determined, more powerful, more ourselves. We also see the power sports has to change the world, pushing people further and bringing people closer.

To this end, Move United holds the vision that every person, regardless of ability, has an equal opportunity to participate in sports and recreation in their community. As we enter the next phase of our Vision 2028, we seek to add an energized person to our dedicated team to help us fulfill our vision to impact more Americans.

Founded in 1956, Move United provides adaptive sports opportunities through 250+ community-based member organizations serving more than 130,000 youth and adults with disabilities in 45 states. Move United offers a highly collaborative work environment, a commitment to professional development, a flexible work environment, a generous benefits package, and an important mission.

I. General Description (Position Overview)

The Marketing Coordinator will support Move United’s national marketing and branding initiatives to elevate the organization’s visibility, maintain a strong brand identity, and drive stakeholder engagement. Working under the guidance of department leadership, the coordinator will focus on the day-to-day execution of marketing tasks, content creation, website updates, and event-based social media coverage. Reporting to the Director of Marketing & Communications, this position plays an important role in executing Move United’s Vision 2028, specifically supporting awareness efforts to position the organization as the recognized leader in community-based adaptive sports.

III. Position Requirements

Work Experience:

• 1–3 years of professional experience in marketing, digital media, communications, graphic design or a related capacity.

• Proven experience directly designing digital/print marketing assets and creating social media content.

• Experience coordinating projects or workflows across multi-functional or cross-functional teams.

• Legally authorized to work permanently (i.e., without time limitations, restrictions, or need for work sponsorship) in the U.S.

Personal Attributes:

• Collaborative, inclusive, and relationship oriented.

• Highly organized with strong attention to detail and excellent multi-tasking skills.

• A proactive self-starter who thrives in a fast-paced environment and successfully meets deadlines.

• Strong written, oral, and interpersonal communication skills.

• Deeply motivated by the opportunity to support a growing nonprofit and the adaptive sports mission of equity in sport.

Education & Technical Skills:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.

• Proficiency using Microsoft Office Suite (Word, Excel, PowerPoint, Teams, Outlook, and SharePoint).

• Proficiency across major social media platforms including Facebook, Instagram, TikTok, LinkedIn, X, Threads, and YouTube.

• Hands-on experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere) and/or visual design software (Canva, CapCut).

• Experience working within WordPress CMS; a basic understanding of HTML is a plus.

• Experience with project management tools (ClickUp preferred), email marketing platforms, and Salesforce.

Travel:

• Ability to travel within the United States, inclusive of travel to Move United signature events (estimated 10%).

II. Specific Responsibilities

Responsibilities include:

A. Marketing Execution & Brand Consistency

• Ensure consistent, engaging messaging across print and digital marketing assets, including Move United’s, outreach material, website and social media platforms.

• Ensure organizational brand guidelines and digital/print templates are being adhered to across all departments to maintain a uniform visual identity and messaging.

• Conduct research on nonprofit, sports marketing, and branding trends to help integrate and adjust best practices.

B. Content Creation

• Design and produce engaging marketing materials (digital, print, website, and social media assets) aligned with department strategy and event or program needs.

• Create, shoot and edit quality photo and short form videos (reels/TikToks) optimized for various digital platforms (social and website).

• Collaborate with team members and departments to gather assets and produce content that resonates with diverse audiences (digital and print).

C. Social Media Coordination

• Coordinate and maintain year-round social media calendar based on department strategy and event/program content.

• Monitor channels and engage with the online community by responding to comments and direct messages in real-time; actively amplify follower content to grow the audience.

• Serve as the on-site social media lead during signature events, posting continuously and coordinating with contracted photographers/videographers to source, edit, and format real-time content.

D. Website Administration

• Review, edit, and update website content and layouts in WordPress to ensure information is accurate, user-friendly, relevant, and visually appealing.

• Assist in writing and updating digital content, including staff, athlete, and Warfighter bios, as well as other sport specific content, as needed.

• Liaise with the contracted Webmaster to report bugs, track plugin updates, and facilitate advanced technical troubleshooting.

• Support SEO strategies and monitor keyword performance metrics to help drive website traffic.

• Assist with website pages audit and best practice training.

E. Workflow Coordination

• Primary administrator for the internal marketing and communications work order system through ClickUp.

• Review incoming internal work orders, assign tasks to the appropriate department team members, and track upcoming deadlines to keep projects on schedule.

F. Measurement & Stakeholder Engagement

• Track, compile, and report digital analytics, delivering post-event and quarterly reports to evaluate the effectiveness of social media and website campaigns.

• Build positive, collaborative relationships with Move United staff, athletes, member organizations, and volunteers to help amplify marketing initiatives.

• Assist the team in identifying new marketing channels, tactics and outreach approaches to enhance brand reach and efficiencies.

IV. Reporting Relationship

The Marketing Coordinator reports to the Director of Marketing & Communications.