District Event Marketing Manager

Grand Rapids, MI - District Event Marketing Manager - LeafHome Address: Grand Rapids, MI, USA Compensation: $70,000.00/yr Industry: Marketing, advertising and PR Position Summary The District Event Marketing Manager is responsible for recruiting, hiring, training, developing, and managing a team of Event Marketers to build brand awareness and generate sales leads throughout their designated district. In addition, they source direct-to-consumer events, manage budgets, resource planning, staff schedules, and ensure successful event execution. Essential Duties and Responsibilities Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow-up. Identify, schedule, and plan the event calendar for a team of Event Marketers in the assigned district. Be responsible for budgeting and staffing for identified local events. Attend trade shows, home shows, fairs, festivals, and community events and manage the event marketing team in generating new sales leads. Manage event marketing material and equipment set up and tear down. Collaborate with the local Operations and Installation Managers to grow brand presence within the local market. Recruit, hire, train, and develop Event Marketers and create accountability through established goals and KPIs. Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization. Track and report event metrics to evaluate performance and ROI of events. Ensure exceeding sales lead quotas based on established KPIs. Perform other duties as assigned by supervisor. Experience and Minimum Qualifications Bachelor's degree preferred, or equivalent combination of education, training, and experience. 2+ years in a managerial position. Strong recruiting and training skills. Experience with large-scale budgeting and planning. Excellent written and verbal communication skills. Self-starter with the ability to manage and develop others. Ability to handle multiple priorities at one time. Strong planning and organizational skills. Knowledge of current best practices and new strategies for event marketing. Ability to work evenings and/or weekends and pre-scheduled events. Ability to juggle various work activities and shift attention from one task to another to meet stakeholder demands without “dropping the ball.” Ability to thrive in a fast‑paced, high‑energy, team‑oriented environment with a “roll up your sleeves” mentality. Hold oneself accountable and responsible while being self‑driven in accomplishing goals. Detail-oriented and can focus on task by finding the most efficient and effective pathway to completion. Excellent verbal and written communication skills at all levels to communicate internally and externally articulately. Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection. Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first. Must hold a valid driver’s license and have reliable transportation to and from assigned events. Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access). Must be legally authorized to work in the country of employment without sponsorship for an employment visa status. Preferred Knowledge, Skills, Abilities or Certifications Experience in lead generation and/or experiential marketing. Previous management position(s) in Direct-to-Consumer marketing. Experience in multi‑unit management. Travel Requirements More than 50% domestic travel required. Overtime/Additional Hours Requirements Additional hours may be required (exempt positions). Physical Requirements Normal office environment and field office/manufacturing/construction environment. Performs indoor work in a climate‑controlled environment and outdoor work in varying temperatures and climates. Light work. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. Diversity and Inclusion Statement Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion. Equal Opportunity Statement Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law). Americans with Disabilities Act Statement and Contact Leaf Home is committed to honoring the spirit and requirements of the Americans with Disabilities Act. If you require reasonable accommodation in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, please direct your inquiries to View email address on click.appcast.io. Benefits Industry‑best compensation packages | Competitive health, dental, and vision insurance | 401k with company match | Paid time off including paid parental leave | Individualized career development programs | On‑demand lunch program | Childcare assistance | Free gym membership | Employee assistance programs, including legal, financial planning, and counseling | Employee discount marketplace | Employee Resource Groups such as VetConnect, DEI Committee, Women’s Committee. #J-18808-Ljbffr