Senior Data Strategy & GTM Integration Specialist

Job Description The Sr. Specialist, Data Strategy & Services is a core contributor within the Martech Center of Excellence (CoE), focused on executing data integration and platform requirements across the Marketing technology stack. This role supports large-scale data initiatives—including CRM/MAP/CDP integration work and M&A system onboarding—by translating documented requirements into sprint‑ready deliverables, facilitating working sessions, and validating builds. The Sr. Specialist works closely with the product manager, engineering squads, and RevOps teams to ensure data flows are accurate, well‑documented, and aligned to enterprise standards. Key Responsibilities Support the documentation of business and technical requirements for CRM, MAP, and CDP integration patterns, including identity stitching, enrichment, and governed data flows. Write and refine user stories and acceptance criteria in collaboration with the product manager and engineering teams. Maintain and groom backlog items in JIRA or equivalent tools; ensure tickets are complete, accurate, and sprint‑ready. Facilitate working sessions and process mapping workshops with platform owners and business stakeholders to gather requirements and document current‑state workflows. Document multi‑system GTM workflows including lead capture, scoring and routing, enrichment, consent flows, audience segmentation, and attribution. Support M&A integration efforts by assisting with discovery, documentation, and requirements for acquired system onboarding. Execute UAT, data quality checks, and go‑live validation steps per defined test plans. Maintain integration documentation, configuration notes, and enablement materials for GTM users impacted by system changes. Track and report on integration milestones, data quality metrics, and adoption KPIs for leadership review. Serve as a knowledgeable resource for GTM users navigating new system integrations or data processes. Qualifications To be successful in this role you have: Experience in leveraging or critically thinking about how to integrate AI into work processes, decision‑making, or problem‑solving. This may include using AI‑powered tools, automating workflows, analyzing AI‑driven insights, or exploring AI's potential impact on the function or industry. 3–6+ years of experience in GTM systems, Martech operations, data coordination, or enterprise RevOps roles. Hands‑on familiarity with CRM and MAP platforms (e.g., Salesforce, Marketo, HubSpot, Eloqua) at an administrator or power‑user level. Experience supporting cross‑functional product or integration projects in large, matrixed organizations. Understanding of CDP concepts including identity resolution, audience segmentation, and consent management. Ability to write clear user stories, document workflows, and produce sprint‑ready requirements. Strong organizational and communication skills; comfortable facilitating working sessions and managing documentation across multiple stakeholders. Highly Preferred: Exposure to M&A systems integration or CRM/MAP migration projects. Familiarity with ETL/ELT pipelines and enterprise API integration patterns at a conceptual level. Experience with data governance, privacy, or consent frameworks. Working knowledge of agile delivery tools (JIRA, Confluence) and process modeling approaches. Compensation and Benefits For positions in this location, we offer a base pay of $104,700–$138,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Base pay is a guideline; total compensation varies based on qualifications, skill level, and location. We also offer health plans, flexible spending accounts, a 401(k) plan with company match, ESPP, matching donations, flexible time away, and family leave programmes. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact View email address on click.appcast.io for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. #J-18808-Ljbffr Centaur Labs