Senior Analyst, Search Engine Optimization

Search Engine Optimization Senior AnalystAs a Search Engine Optimization Senior Analyst, you'll play an integral role on the brand team by providing insights that will inform our clients' online marketing strategy. You'll collaborate with diverse teams – including Marketing, Creative, Technology, Strategy and Insights, and Media – and you'll gain an in-depth knowledge of how these capabilities work.Consulting with internal teams and clients on search engine accessibilityPerforming keyword mining, segmentation and mapping as well as gap analyses and competitive analysesProviding optimization recommendations for site contentDeveloping and executing link-building strategiesProviding monthly/quarterly metrics reports to show value against all initiativesA four-year degree in marketing, computer science or a related field2 to 4 years of experience in search engine optimization, web development, or analyticsBasic knowledge of HTML, JavaScript, and CSSSolid analytical and problem solving skills – and a knack for detailsStrong communication and presentation skills – you're poised, articulate and convincingFamiliarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.