Analytics Specialist

Americaneagle.com is a family-owned web design, development, and digital marketing agency with a passionate belief in the power of technology to positively transform business practices. Our focus is on helping customers grow and achieve success in the digital space. We cover a variety of different industries, including eCommerce, associations & nonprofits, government, healthcare, sports & entertainment, transportation, and more. The company was recently named by Built In Chicago as one of the best places to work and to Inc.com's list of 5000 fastest-growing private companies for the past eight years. Americaneagle.com is seeking an Analytics Specialist to lead our clients with analytics implementation and reporting efforts. This role is critical in helping clients measure success and make data-driven decisions through robust analytics setups and insightful dashboards. Role Overview Set up and maintain Google Analytics 4 (GA4) and Google Tag Manager (GTM) for accurate data collection Set up and maintain additional advertising platforms and tracking pixels, including Meta, LinkedIn, and Bing Design and implement Looker Studio (formerly Data Studio) dashboards that provide clear, actionable reporting Advise clients on data strategy, compliance, and optimization opportunities that align with their business goals Responsibilities Configure and maintain Google Analytics 4 (GA4) and Google Tag Manager (GTM) for multiple client websites and campaigns Develop and manage Looker Studio (formerly Data Studio) dashboards to visualize KPIs and performance metrics Implement and maintain tracking pixels across platforms including Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, and other advertising platforms Participate in strategy sessions to understand client objectives and translate them into measurable analytics solutions Audit existing tracking implementations and recommend enhancements to improve data accuracy Document analytics configurations and implementation processes for client transparency Stay current with analytics trends, tools, and industry best practices to provide innovative client solutions Collaborate with business analysts, developers, and other team members to ensure seamless implementation of tracking requirements Support reporting and analytics needs across platforms including Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, and other marketing channels Requirements Bachelor's degree in Marketing, Business/Marketing Analytics, Data Science, Computer Science, Economics/Finance, or a related field 3+ years of hands-on experience with Google Analytics and Google Tag Manager, including expertise with GA4 Experience creating dashboards in Looker Studio (formerly Data Studio) or similar business intelligence tools Experience creating and maintaining tracking pixels in Meta Ads Manager, LinkedIn Ads Manager, Bing Ads Manager, and similar advertising platforms Strong understanding of data visualization principles and calculated metrics Familiarity with SQL, Microsoft Excel, and other data manipulation tools preferred Knowledge of web content management systems and digital marketing platforms preferred Experience working in Agile project environments preferred Excellent communication and presentation skills Exposure to additional analytics platforms such as Microsoft Power BI, Tableau, HubSpot, or Adobe Analytics preferred Understanding of data privacy regulations and compliance best practices Americaneagle.com provides its employees with an energetic work environment and opportunities to further develop their skills. Our dedication to growing our team is how we can produce excellent sites and applications for our clients. We do all of this while maintaining a family value focus and pushing for a good work-life balance. The US-based salary range for this full-time position is $65,000–$85,000 per year. Within this range, individual pay is determined by job-related skills, experience, and relevant education or training. At Americaneagle.com, we are committed to providing a comprehensive benefits package, a positive work environment, company activities and more. #J-18808-Ljbffr Americaneagle.com