Marketing Specialist - Senior

Marketing Specialist – Senior We are looking for a talented Marketing Specialist – Senior to join our team in Eaton Cummins Joint Venture (ECJV): Eaton Cummins Automated Transmission Technologies in Galesburg, MI. This role is an employee of the Eaton Cummins Joint Venture (ECJV): Eaton Cummins Automated Transmission Technologies. Internal candidates are defined as employees of the ECJV. In this role, you will make an impact in the following ways: Stakeholder Partnership & Alignment: Build strong relationships across customers, sales, product, and cross-functional teams by anticipating stakeholder needs, balancing competing priorities, and driving alignment toward shared business objectives. Strategic Communication & Influence: Deliver clear, audience-focused communications that translate complex market insights into actionable strategies, enabling informed decision-making at all levels of the organization. Customer-Centric Growth: Strengthen customer relationships by identifying evolving needs, championing customer-focused solutions, and ensuring business strategies remain aligned with market demands. Market Intelligence & Insight Generation: Research, analyze, and synthesize market trends, competitive dynamics, customer feedback, and channel developments to uncover opportunities that support growth and competitive advantage. Marketing Strategy Execution: Develop and influence marketing plans across Product, Price, Promotion, and Placement, ensuring initiatives effectively address customer needs while driving business performance. Cross-Functional Engagement & Collaboration: Foster an environment of engagement and accountability by bringing teams together around common goals, encouraging participation, and inspiring high-performance outcomes. Planning, Prioritization & Resource Optimization: Align priorities with organizational objectives, efficiently deploy resources, and execute strategic initiatives that deliver measurable business results. Inclusive Decision-Making & Diverse Perspectives: Leverage diverse viewpoints, backgrounds, and experiences to strengthen problem-solving, enhance innovation, and create solutions that resonate across customers, markets, and stakeholders. To be successful in this role, you will need the following: Strategic Communications Management: Effectively manage and coordinate communications across multiple channels, including social media, press releases, mass communications, and internal platforms, ensuring consistent messaging and audience engagement. Content Development & Marketing Excellence: Create compelling marketing and communications content that strengthens brand awareness, supports business objectives, and resonates with target audiences. Data-Driven Decision Making: Monitor communication performance metrics, analyze results, and continuously optimize strategies and campaigns to improve effectiveness and reach. Market Intelligence & Customer Insights: Leverage market research, data mining techniques, and CRM insights to identify trends, understand customer needs, and inform strategic marketing and business decisions. Education, Licenses, Certifications: College, university, or equivalent degree in Marketing, Sales, Business Administration, or related subject required. This position may require licensing for compliance with export controls or sanctions regulations. Experience: Intermediate level of relevant work experience required. Knowledge of and experience using the four P's of marketing (Product, Price, Promotion, and Placement) required. Compensation and Benefits The final salary offer will be determined after considering relevant factors, including a candidate’s qualifications and experience, where appropriate. Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage and a full complement of personal and professional benefits. Job Marketing Organization Cummins Inc. Role Category On-site with Flexibility Job Type Exempt - Experienced ReqID 2436213 Relocation Package No 100% On-Site No Cummins and E-Verify At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates the right to work using E-Verify and will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Visit to know your rights on workplace discrimination. #J-18808-Ljbffr Cummins Inc.